Digital Life on Instagram

New Social Communication of Photography

Nonfiction, Reference & Language, Language Arts, Communication, Reference, Social & Cultural Studies, Social Science
Cover of the book Digital Life on Instagram by Elisa Serafinelli, Emerald Publishing Limited
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Elisa Serafinelli ISBN: 9781787564978
Publisher: Emerald Publishing Limited Publication: August 31, 2018
Imprint: Emerald Publishing Limited Language: English
Author: Elisa Serafinelli
ISBN: 9781787564978
Publisher: Emerald Publishing Limited
Publication: August 31, 2018
Imprint: Emerald Publishing Limited
Language: English

How does Instagram shape how we relate to each other online? Are users concerned about privacy when documenting their lives in fine detail? How does Instagram work as a marketing machine? Drawing on three years’ research with Instagram users, Elisa Serafinelli explores how Instagram is changing people’s visual experiences. 

Instagram is now by far the most popular online photo sharing platform, fuelled by the growth of smart mobile devices, and the management of an online persona is now part of millions of people’s everyday reality. This has not gone unnoticed among commercial actors, with the savviest of these exploiting the social dynamics of sharing that underlie the very logic of Instagram. 

This book addresses the issue of how mobile media and visual communication permeate people’s daily routines, how marketing influences practice, whether privacy and surveillance concerns are a reality, and how the platform shapes social relationships and identity formation. In its conclusion, the book advances the innovative concept of new mobile visualities to describe the social communication of photography and its huge expansion. Digital Life on Instagram is an online ethnography fit for the modern age of social media.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

How does Instagram shape how we relate to each other online? Are users concerned about privacy when documenting their lives in fine detail? How does Instagram work as a marketing machine? Drawing on three years’ research with Instagram users, Elisa Serafinelli explores how Instagram is changing people’s visual experiences. 

Instagram is now by far the most popular online photo sharing platform, fuelled by the growth of smart mobile devices, and the management of an online persona is now part of millions of people’s everyday reality. This has not gone unnoticed among commercial actors, with the savviest of these exploiting the social dynamics of sharing that underlie the very logic of Instagram. 

This book addresses the issue of how mobile media and visual communication permeate people’s daily routines, how marketing influences practice, whether privacy and surveillance concerns are a reality, and how the platform shapes social relationships and identity formation. In its conclusion, the book advances the innovative concept of new mobile visualities to describe the social communication of photography and its huge expansion. Digital Life on Instagram is an online ethnography fit for the modern age of social media.

More books from Emerald Publishing Limited

Cover of the book Dead Firms by Elisa Serafinelli
Cover of the book Advances in Mergers and Acquisitions by Elisa Serafinelli
Cover of the book Interdisciplinary Connections to Special Education by Elisa Serafinelli
Cover of the book Political Economy, Neoliberalism, and the Prehistoric Economies of Latin America by Elisa Serafinelli
Cover of the book The Savvy Investor's Guide to Pooled Investments by Elisa Serafinelli
Cover of the book Special Issue by Elisa Serafinelli
Cover of the book The Sustainable Marketing Concept in European SMEs by Elisa Serafinelli
Cover of the book The Interaction Order by Elisa Serafinelli
Cover of the book Research in Organizational Change and Development by Elisa Serafinelli
Cover of the book Research on Professional Responsibility and Ethics in Accounting by Elisa Serafinelli
Cover of the book Genes, Climate, and Consumption Culture by Elisa Serafinelli
Cover of the book Hybrid Ventures by Elisa Serafinelli
Cover of the book Writing in the Disciplines by Elisa Serafinelli
Cover of the book Behavioral Disorders by Elisa Serafinelli
Cover of the book Research in Social Movements, Conflicts and Change by Elisa Serafinelli
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy