Author: | Daniel R. A. Schallmo, Christopher A. Williams | ISBN: | 9783319728445 |
Publisher: | Springer International Publishing | Publication: | January 12, 2018 |
Imprint: | Springer | Language: | English |
Author: | Daniel R. A. Schallmo, Christopher A. Williams |
ISBN: | 9783319728445 |
Publisher: | Springer International Publishing |
Publication: | January 12, 2018 |
Imprint: | Springer |
Language: | English |
Is digitalization a value-added approach? Global leaders believe so, and this book reveals how to digitally transform your business model and compete in today’s economy. It presents a roadmap consisting of five phases; Digital Reality, Digital Ambition, Digital Potential, Digital Fit, and Digital Implementation, each with step-by-step instructions as well as innovative activities and tools. This is a timely book offering professionals a concise, tried-and-trusted guide to the digital transformation of business models.
Is digitalization a value-added approach? Global leaders believe so, and this book reveals how to digitally transform your business model and compete in today’s economy. It presents a roadmap consisting of five phases; Digital Reality, Digital Ambition, Digital Potential, Digital Fit, and Digital Implementation, each with step-by-step instructions as well as innovative activities and tools. This is a timely book offering professionals a concise, tried-and-trusted guide to the digital transformation of business models.