Disrupted -
From Gen Y to iGen: Communicating With The Next Generation
Business & Finance, Career Planning & Job Hunting, Job Hunting, Finance & Investing, Investments & Securities, Entrepreneurship & Small Business, Entrepreneurship
| Author: | Stefan Pollack | ISBN: | 9780983964162 |
| Publisher: | Pacific Coast Creative Publishing | Publication: | January 24, 2014 |
| Imprint: | Language: | English |
| Author: | Stefan Pollack |
| ISBN: | 9780983964162 |
| Publisher: | Pacific Coast Creative Publishing |
| Publication: | January 24, 2014 |
| Imprint: | |
| Language: | English |
Written by tenured PR professional and president of a Los Angeles/New York PR and marketing firm, Stefan Pollack, Disrupted focuses on the iGen generation, the generation born between 1994 and 2004 (often called Gen Z). In just a few short years, iGen will be joining Gen Y as a majority among digital natives. Their existing consumer behavior represents the upcoming mainstream environment. - See more at: http://disruptedbook.com/about/#sthash.OnHKyQXU.dpuf
Written by tenured PR professional and president of a Los Angeles/New York PR and marketing firm, Stefan Pollack, Disrupted focuses on the iGen generation, the generation born between 1994 and 2004 (often called Gen Z). In just a few short years, iGen will be joining Gen Y as a majority among digital natives. Their existing consumer behavior represents the upcoming mainstream environment. - See more at: http://disruptedbook.com/about/#sthash.OnHKyQXU.dpuf
