Distribution

A Short Guide to Getting Your New Product or Invention to Customers

Business & Finance
Cover of the book Distribution by Phil Baker, Pearson Education
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Author: Phil Baker ISBN: 9780137079711
Publisher: Pearson Education Publication: February 1, 2010
Imprint: FT Press Language: English
Author: Phil Baker
ISBN: 9780137079711
Publisher: Pearson Education
Publication: February 1, 2010
Imprint: FT Press
Language: English

This is the eBook version of the printed book.

This Element is an excerpt from From Concept to Consumer: How to Turn Ideas Into Money (9780137137473) by Phil Baker. Available in print and digital formats.

 

Choose the right distribution for your product: assess the tradeoffs and maximize the opportunities.

 

“Build it, and they will come.” That rarely happens. Not only do you need a marketing program, but also a plan to get your product to customers. What are your choices? 1. Sell through retail distribution. 2. Supply your product to a marketing company with established channels. 3. Sell over the Internet. 4. License your product. Let’s consider each….

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This is the eBook version of the printed book.

This Element is an excerpt from From Concept to Consumer: How to Turn Ideas Into Money (9780137137473) by Phil Baker. Available in print and digital formats.

 

Choose the right distribution for your product: assess the tradeoffs and maximize the opportunities.

 

“Build it, and they will come.” That rarely happens. Not only do you need a marketing program, but also a plan to get your product to customers. What are your choices? 1. Sell through retail distribution. 2. Supply your product to a marketing company with established channels. 3. Sell over the Internet. 4. License your product. Let’s consider each….

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