Do You Sincerely Want to Be Rich?
The Full Story of Bernard Cornfeld and I.O.S.
Business & Finance, Finance & Investing, Investments & Securities, Nonfiction, Social & Cultural Studies, True Crime, Biography & Memoir
| Author: | Charles Raw, Bruce Page, Godfrey Hodgson | ISBN: | 9780767921596 |
| Publisher: | Crown/Archetype | Publication: | May 17, 2005 |
| Imprint: | Broadway Books | Language: | English |
| Author: | Charles Raw, Bruce Page, Godfrey Hodgson |
| ISBN: | 9780767921596 |
| Publisher: | Crown/Archetype |
| Publication: | May 17, 2005 |
| Imprint: | Broadway Books |
| Language: | English |
In the fall of 1955, Bernard Cornfeld arrived in Paris with scant money in his pocket and a tenuous relationship with a New York firm to sell mutual funds overseas. Cornfeld, a former psychologist and social worker, knew how to make friends fast and soon targeted two groups of people who could help him fulfill his economic ambitions: American expatriates who were looking to build their own fortunes and servicemen abroad who loved to live high-rolling lives and spend money. Using the first group as door-to-door salesmen and the second group as his gullible target, Cornfeld built a multi-billion-dollar and multi-national company, famous for its salesmen’s winning one-line pitch: “Do you sincerely want to be rich?” In this eye-opening yet entertaining book, an award-winning “Insight” team of the London Sunday Times examines Cornfeld’s impressive scheme, a classic example of good, old-fashioned American business gumption and guile.
In the fall of 1955, Bernard Cornfeld arrived in Paris with scant money in his pocket and a tenuous relationship with a New York firm to sell mutual funds overseas. Cornfeld, a former psychologist and social worker, knew how to make friends fast and soon targeted two groups of people who could help him fulfill his economic ambitions: American expatriates who were looking to build their own fortunes and servicemen abroad who loved to live high-rolling lives and spend money. Using the first group as door-to-door salesmen and the second group as his gullible target, Cornfeld built a multi-billion-dollar and multi-national company, famous for its salesmen’s winning one-line pitch: “Do you sincerely want to be rich?” In this eye-opening yet entertaining book, an award-winning “Insight” team of the London Sunday Times examines Cornfeld’s impressive scheme, a classic example of good, old-fashioned American business gumption and guile.
