Doctor Who: The Unfolding Event — Marketing, Merchandising and Mediatizing a Brand Anniversary

Business & Finance, Marketing & Sales, Nonfiction, Entertainment, Performing Arts, Social & Cultural Studies, Social Science
Cover of the book Doctor Who: The Unfolding Event — Marketing, Merchandising and Mediatizing a Brand Anniversary by Matt Hills, Palgrave Macmillan UK
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Author: Matt Hills ISBN: 9781137463326
Publisher: Palgrave Macmillan UK Publication: July 22, 2015
Imprint: Palgrave Pivot Language: English
Author: Matt Hills
ISBN: 9781137463326
Publisher: Palgrave Macmillan UK
Publication: July 22, 2015
Imprint: Palgrave Pivot
Language: English

The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.

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The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.

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