Does a higher perceived product quality need less advertisement to be sold?

Business & Finance, Industries & Professions, Distribution
Cover of the book Does a higher perceived product quality need less advertisement to be sold? by Lisa Hamann, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Lisa Hamann ISBN: 9783640730766
Publisher: GRIN Publishing Publication: October 21, 2010
Imprint: GRIN Publishing Language: English
Author: Lisa Hamann
ISBN: 9783640730766
Publisher: GRIN Publishing
Publication: October 21, 2010
Imprint: GRIN Publishing
Language: English

Scientific Study from the year 2009 in the subject Business economics - Trade and Distribution, , language: English, abstract: In this scientific paper, it is about to prove that higher perceived product quality needs less advertisement to be sold. The reader will find theoretical sources as well as an own empirical finding. In this the effect of 'Stiftung Warentest' on the customers purchase decision will be proved. At the end, it comes out that customer's decision for or against a product is also depends on seals of quality even if they never heard about this product before. That means if a product reaches good test results (e.g. in a product test about sun lotions by Stiftung Warentest), sales should increase while displaying that seal of quality on the package true to the motto: good products sell themselves.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Scientific Study from the year 2009 in the subject Business economics - Trade and Distribution, , language: English, abstract: In this scientific paper, it is about to prove that higher perceived product quality needs less advertisement to be sold. The reader will find theoretical sources as well as an own empirical finding. In this the effect of 'Stiftung Warentest' on the customers purchase decision will be proved. At the end, it comes out that customer's decision for or against a product is also depends on seals of quality even if they never heard about this product before. That means if a product reaches good test results (e.g. in a product test about sun lotions by Stiftung Warentest), sales should increase while displaying that seal of quality on the package true to the motto: good products sell themselves.

More books from GRIN Publishing

Cover of the book Diritto internazionale per filosofi by Lisa Hamann
Cover of the book El momento fertil by Lisa Hamann
Cover of the book The Depression Years on the Canadian Prairies - Causes and Effects by Lisa Hamann
Cover of the book Australia - a short introduction by Lisa Hamann
Cover of the book Business Incubation - How to Manage the Know-how Transfer by Lisa Hamann
Cover of the book International Marketing and Communication by Lisa Hamann
Cover of the book Language material in grammars and dictionaries: Authentic or thematically related? by Lisa Hamann
Cover of the book Fragebogenuntersuchung zur Benutzung des Fremdsprachenwörterbuches in der Schule by Lisa Hamann
Cover of the book The Soviet debate on religion in the 1920s. Principal positions by Lisa Hamann
Cover of the book Market Segmentation in European Markets by Lisa Hamann
Cover of the book The bidder competition for ABN AMRO by Lisa Hamann
Cover of the book Actor-Network Theory by Lisa Hamann
Cover of the book Language shift and death of indigenous languages in Australia by Lisa Hamann
Cover of the book The Ideology of Manhood in James Fenimore Cooper's The Last of the Mohicans by Lisa Hamann
Cover of the book China in the 1970s - From Cultural Revolution to Emerging World Economy by Lisa Hamann
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy