Donor-Centered Planned Gift Marketing

(AFP Fund Development Series)

Business & Finance, Industries & Professions, Nonprofit Organizations & Charities
Cover of the book Donor-Centered Planned Gift Marketing by Michael J. Rosen, Wiley
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Author: Michael J. Rosen ISBN: 9780470915332
Publisher: Wiley Publication: November 29, 2010
Imprint: Wiley Language: English
Author: Michael J. Rosen
ISBN: 9780470915332
Publisher: Wiley
Publication: November 29, 2010
Imprint: Wiley
Language: English

A fresh step-by-step guide for identifying your nonprofit's planned giving prospects and inspiring them to give generously

Donor-Centered Planned Gift Marketing helps nonprofit organizations move beyond traditional marketing techniques that have historically yielded only modest results and reveals how putting the focus on the donor can produce the best outcomes for all. Here, nonprofits new to gift planning will learn to market effectively from the start while those with established programs will discover ways to enhance their efforts. You will learn about various donor-centered marketing channels and techniques, as well as how to generate internal support for an improved planned gift marketing effort.

  • Full of useful and proven tips you can implement for immediate results
  • Offers practical tools including forms and checklists
  • Includes a worksheet to help organizations calculate their planned giving potential

Sharing the latest research findings, this book shows you how to identify who your planned giving prospects are. You will learn how to effectively focus on them through meaningful communication that ultimately inspires them to give-and give more.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

A fresh step-by-step guide for identifying your nonprofit's planned giving prospects and inspiring them to give generously

Donor-Centered Planned Gift Marketing helps nonprofit organizations move beyond traditional marketing techniques that have historically yielded only modest results and reveals how putting the focus on the donor can produce the best outcomes for all. Here, nonprofits new to gift planning will learn to market effectively from the start while those with established programs will discover ways to enhance their efforts. You will learn about various donor-centered marketing channels and techniques, as well as how to generate internal support for an improved planned gift marketing effort.

Sharing the latest research findings, this book shows you how to identify who your planned giving prospects are. You will learn how to effectively focus on them through meaningful communication that ultimately inspires them to give-and give more.

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