e-Business - A Jargon-Free Practical Guide

Business & Finance, Marketing & Sales
Cover of the book e-Business - A Jargon-Free Practical Guide by James Matthewson, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: James Matthewson ISBN: 9781136409486
Publisher: Taylor and Francis Publication: June 14, 2012
Imprint: Routledge Language: English
Author: James Matthewson
ISBN: 9781136409486
Publisher: Taylor and Francis
Publication: June 14, 2012
Imprint: Routledge
Language: English

'e-Business: a jargon-free practical guide' presents a clear, second-generation account of how your business can harness the latest technology to flourish in the transformed commercial climate of the 21st century.

With its emphasis firmly on the business and marketing implications of new technology, this book adopts a hands-on, practical approach, systematically demonstrating how and why businesses should adapt their operations to make the very most of the exciting opportunities available.

In simple, jargon-free language, it addresses such vital questions as:

* What is e-business and how does it fit into the corporate landscape?
* How should marketers adopt e-marketing and why?
* What are the processes and stages of developing an e-business strategy?
* What are the key issues you will face and how will you overcome them?
* What about legislation?
* Who is doing e-marketing and e-business well and badly?

'e-Business' is packed with case-studies from well-known international companies, examples, screen grabs, relevant models and checklists. Each chapter meanwhile contains handy hints and tips, examples, exercises and a summary to consolidate learning and highlight key points.

Informative, pertinent and easy-to-use, the book is ideal for students on relevant courses or those undertaking in-house training, and is absolutely essential for any practitioner needing a hands-on guide to strategy and best practice in today's altered commercial environment.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

'e-Business: a jargon-free practical guide' presents a clear, second-generation account of how your business can harness the latest technology to flourish in the transformed commercial climate of the 21st century.

With its emphasis firmly on the business and marketing implications of new technology, this book adopts a hands-on, practical approach, systematically demonstrating how and why businesses should adapt their operations to make the very most of the exciting opportunities available.

In simple, jargon-free language, it addresses such vital questions as:

* What is e-business and how does it fit into the corporate landscape?
* How should marketers adopt e-marketing and why?
* What are the processes and stages of developing an e-business strategy?
* What are the key issues you will face and how will you overcome them?
* What about legislation?
* Who is doing e-marketing and e-business well and badly?

'e-Business' is packed with case-studies from well-known international companies, examples, screen grabs, relevant models and checklists. Each chapter meanwhile contains handy hints and tips, examples, exercises and a summary to consolidate learning and highlight key points.

Informative, pertinent and easy-to-use, the book is ideal for students on relevant courses or those undertaking in-house training, and is absolutely essential for any practitioner needing a hands-on guide to strategy and best practice in today's altered commercial environment.

More books from Taylor and Francis

Cover of the book Building a World Heritage City by James Matthewson
Cover of the book Crimes Against The State by James Matthewson
Cover of the book Leading Medicaid Managed Care Plans by James Matthewson
Cover of the book Gossip and Organizations by James Matthewson
Cover of the book Routledge Revivals: Man and Technics (1932) by James Matthewson
Cover of the book The RoutledgeFalmer Guide to Key Debates in Education by James Matthewson
Cover of the book British Low Culture by James Matthewson
Cover of the book Meeting the needs of children with autistic spectrum disorders by James Matthewson
Cover of the book Religion and Political Change in the Modern World by James Matthewson
Cover of the book Communication, Sport and Disability by James Matthewson
Cover of the book Indigenous Diasporas and Dislocations by James Matthewson
Cover of the book The Community Justice Ideal by James Matthewson
Cover of the book Constructive Talk in Challenging Classrooms by James Matthewson
Cover of the book Islam in Russia: The Politics of Identity and Security by James Matthewson
Cover of the book Digital to the Core by James Matthewson
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy