E-Health Two-Sided Markets
Implementation and Business Models
Nonfiction, Computers, Advanced Computing, Management Information Systems, General Computing, Science & Nature, Science, Biological Sciences
| Author: | Vivian Vimarlund | ISBN: | 9780128054413 |
| Publisher: | Elsevier Science | Publication: | December 1, 2016 |
| Imprint: | Academic Press | Language: | English |
| Author: | Vivian Vimarlund |
| ISBN: | 9780128054413 |
| Publisher: | Elsevier Science |
| Publication: | December 1, 2016 |
| Imprint: | Academic Press |
| Language: | English |
E-health two-side Markets: Implementation and Business Models presents empirical models and suggestions that focus on how to remove barriers to deliver online services across borders and how actual barriers affect business models in a two-sided market with regard to eHealth. Technological innovation and business developments in online trade result in fast-evolving markets with the continuous emergence of new products and services, thus requiring a specific approach.
This book discusses how to develop innovative and cost-effective implementation strategies for complex organizations, the importance of barriers and facilitators for two-sided markets when implementing e-health services and/or IT based innovations, which pre-requisites have to be achieved in complex organizations that act in two-sided markets when implementing e-services, the ecosystem for implementation of services and innovations in complex organizations, and its effects for business models.
This book is a valuable source for researchers in medical informatics, and is also ideal for stakeholders, consultants, advisors, and product designers involved in eHealth services.
- Presents guidelines that can be used as examples of pros and cons in two-side markets
- Provides knowledge that enables readers to identify the changes that need to be considered in budget proposals for eHealth implementation
- Includes examples of business models applied in two-side markets, diminishing external effects and failures
E-health two-side Markets: Implementation and Business Models presents empirical models and suggestions that focus on how to remove barriers to deliver online services across borders and how actual barriers affect business models in a two-sided market with regard to eHealth. Technological innovation and business developments in online trade result in fast-evolving markets with the continuous emergence of new products and services, thus requiring a specific approach.
This book discusses how to develop innovative and cost-effective implementation strategies for complex organizations, the importance of barriers and facilitators for two-sided markets when implementing e-health services and/or IT based innovations, which pre-requisites have to be achieved in complex organizations that act in two-sided markets when implementing e-services, the ecosystem for implementation of services and innovations in complex organizations, and its effects for business models.
This book is a valuable source for researchers in medical informatics, and is also ideal for stakeholders, consultants, advisors, and product designers involved in eHealth services.
- Presents guidelines that can be used as examples of pros and cons in two-side markets
- Provides knowledge that enables readers to identify the changes that need to be considered in budget proposals for eHealth implementation
- Includes examples of business models applied in two-side markets, diminishing external effects and failures
