E-marketing

Nonfiction, Computers, Internet, Electronic Commerce, Business & Finance, Marketing & Sales
Cover of the book E-marketing by Raymond D. Frost, Alexa Fox, Judy Strauss, Taylor and Francis
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Author: Raymond D. Frost, Alexa Fox, Judy Strauss ISBN: 9781351744843
Publisher: Taylor and Francis Publication: October 8, 2018
Imprint: Routledge Language: English
Author: Raymond D. Frost, Alexa Fox, Judy Strauss
ISBN: 9781351744843
Publisher: Taylor and Francis
Publication: October 8, 2018
Imprint: Routledge
Language: English

E-Marketing is the most comprehensive book on digital marketing, covering all the topics students need to understand to "think like a marketer".

The book connects digital marketing topics to the traditional marketing framework, making it easier for students to grasp the concepts and strategies involved in developing a digital marketing plan. With a strategic approach that focuses on performance metrics and monitoring, it is a highly practical book. The authors recognize that the digital landscape is constantly and rapidly changing, and the book is structured to encourage students to explore the digital space, and to think critically about their own online behavior.

"Success stories," "trend impact," and "let’s get technical" boxes, as well as online activities at the end of each chapter provide undergraduate students with everything they need to be successful in creating and executing a winning digital marketing strategy.

 

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

E-Marketing is the most comprehensive book on digital marketing, covering all the topics students need to understand to "think like a marketer".

The book connects digital marketing topics to the traditional marketing framework, making it easier for students to grasp the concepts and strategies involved in developing a digital marketing plan. With a strategic approach that focuses on performance metrics and monitoring, it is a highly practical book. The authors recognize that the digital landscape is constantly and rapidly changing, and the book is structured to encourage students to explore the digital space, and to think critically about their own online behavior.

"Success stories," "trend impact," and "let’s get technical" boxes, as well as online activities at the end of each chapter provide undergraduate students with everything they need to be successful in creating and executing a winning digital marketing strategy.

 

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