e-Marketing

Applications of Information Technology and the Internet within Marketing

Business & Finance, Marketing & Sales, Direct Marketing
Cover of the book e-Marketing by Cor Molenaar, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Cor Molenaar ISBN: 9781136649240
Publisher: Taylor and Francis Publication: July 3, 2013
Imprint: Routledge Language: English
Author: Cor Molenaar
ISBN: 9781136649240
Publisher: Taylor and Francis
Publication: July 3, 2013
Imprint: Routledge
Language: English

Without a doubt, new technologies, and notably the Internet, have had a profound and lasting impact on the marketing function. A paradigm shift has occurred which will forever change the way marketers and marketing managers work. This doesn’t mean, however, that ‘old’ marketing tools are no longer relevant.

In this brand new textbook, Cor Molenaar summarizes classic concepts and current developments to create a new, integrated marketing model, in which all components are part of a customer-oriented approach. Molenaar highlights the influence of the application of IT and the Internet within marketing and reveals how this can affect the form, focus and business model of an organization.

Supplemented by practical examples throughout, e-Marketing is an essential read for all marketing and business administration students.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Without a doubt, new technologies, and notably the Internet, have had a profound and lasting impact on the marketing function. A paradigm shift has occurred which will forever change the way marketers and marketing managers work. This doesn’t mean, however, that ‘old’ marketing tools are no longer relevant.

In this brand new textbook, Cor Molenaar summarizes classic concepts and current developments to create a new, integrated marketing model, in which all components are part of a customer-oriented approach. Molenaar highlights the influence of the application of IT and the Internet within marketing and reveals how this can affect the form, focus and business model of an organization.

Supplemented by practical examples throughout, e-Marketing is an essential read for all marketing and business administration students.

More books from Taylor and Francis

Cover of the book The Philosophical Foundations of Ecological Civilization by Cor Molenaar
Cover of the book The Cold War in East Asia by Cor Molenaar
Cover of the book Terrorism and the Politics of Naming by Cor Molenaar
Cover of the book Losing Paradise by Cor Molenaar
Cover of the book Preaching the Crusades to the Eastern Mediterranean by Cor Molenaar
Cover of the book Turkey and the European Union by Cor Molenaar
Cover of the book British Popular Films 1929-1939 by Cor Molenaar
Cover of the book Greece and the Cold War by Cor Molenaar
Cover of the book The Routledge Companion to Directors' Shakespeare by Cor Molenaar
Cover of the book Conversation Analysis and Early Childhood Education by Cor Molenaar
Cover of the book Fifty Key Literary Theorists by Cor Molenaar
Cover of the book Emerging Conflicts of Principle by Cor Molenaar
Cover of the book Empire and Commerce in Africa by Cor Molenaar
Cover of the book Tourism: The Key Concepts by Cor Molenaar
Cover of the book Routledge Guide to Broadway by Cor Molenaar
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy