easyLand: How easyJet Conquered Europe (Second Edition)

Nonfiction, Reference & Language, Transportation, Aviation, Commercial, Business & Finance, Business Reference, Corporate History, Economics, Development & Growth
Cover of the book easyLand: How easyJet Conquered Europe (Second Edition) by Tony Anderson, Grosvenor House Publishing
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Author: Tony Anderson ISBN: 9781786237934
Publisher: Grosvenor House Publishing Publication: October 25, 2016
Imprint: Grosvenor House Publishing Language: English
Author: Tony Anderson
ISBN: 9781786237934
Publisher: Grosvenor House Publishing
Publication: October 25, 2016
Imprint: Grosvenor House Publishing
Language: English

In the summer of 1995 a start-up company led by the son of a Greek shipping tycoon, took up residence in an orange painted tin shack next to the runway at Luton airport. Initially dismissed by British Airways as "a peanut airline", easyJet became one of the most successful start-ups in UK corporate history and a household name. Now fully revised and updated, this book is the definitive insider account of the rise of easyJet.

Laced with first-hand anecdotes, the lessons of this engaging, entertaining and informative tale are as relevant today as they were when generation easyJet was conceived.

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In the summer of 1995 a start-up company led by the son of a Greek shipping tycoon, took up residence in an orange painted tin shack next to the runway at Luton airport. Initially dismissed by British Airways as "a peanut airline", easyJet became one of the most successful start-ups in UK corporate history and a household name. Now fully revised and updated, this book is the definitive insider account of the rise of easyJet.

Laced with first-hand anecdotes, the lessons of this engaging, entertaining and informative tale are as relevant today as they were when generation easyJet was conceived.

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