Eat Your Greens

Business & Finance, Marketing & Sales, Sales & Selling
Cover of the book Eat Your Greens by Wiemer Snijders, Troubador Publishing Ltd
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Author: Wiemer Snijders ISBN: 9781789012798
Publisher: Troubador Publishing Ltd Publication: September 27, 2018
Imprint: Matador Language: English
Author: Wiemer Snijders
ISBN: 9781789012798
Publisher: Troubador Publishing Ltd
Publication: September 27, 2018
Imprint: Matador
Language: English

How can we sell more, to more people, and for more money?

The marketing world is awash with myths, misconceptions, dubious metrics and tactics that bear little relation to our actual buying behaviour.

Eat Your Greens is inspired by the genuine advances in marketing science. It challenges us to change the way we think, by taking the huge body of knowledge gained from data and technology and applying the best evidence based thinking to the practice of marketing and communications.

The papers are written by some of most respected practitioners in the industry, offering a diverse range of perspectives on how to do more effective marketing, and with an intellectual generosity of spirit from which we can all profit. 

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

How can we sell more, to more people, and for more money?

The marketing world is awash with myths, misconceptions, dubious metrics and tactics that bear little relation to our actual buying behaviour.

Eat Your Greens is inspired by the genuine advances in marketing science. It challenges us to change the way we think, by taking the huge body of knowledge gained from data and technology and applying the best evidence based thinking to the practice of marketing and communications.

The papers are written by some of most respected practitioners in the industry, offering a diverse range of perspectives on how to do more effective marketing, and with an intellectual generosity of spirit from which we can all profit. 

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