eCommerce Economics

Business & Finance, Entrepreneurship & Small Business, New Business Enterprises, Economics
Cover of the book eCommerce Economics by David VanHoose, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: David VanHoose ISBN: 9781136821806
Publisher: Taylor and Francis Publication: March 18, 2011
Imprint: Routledge Language: English
Author: David VanHoose
ISBN: 9781136821806
Publisher: Taylor and Francis
Publication: March 18, 2011
Imprint: Routledge
Language: English

This second edition of eCommerce Economics addresses the economic issues associated with using computer-mediated electronic networks, such as the Internet, as mechanisms for transferring ownership of or rights to use goods and services. After studying this book, students will recognize problems that arise in the electronic marketplace, such as how to gauge the competitive environment, what products to offer, how to market those products, and how to price those products. They also will understand the conceptual tools required to evaluate the proper scope of public policies relating to electronic commerce.

Core topics covered in the book include the underpinning of electronic commerce and the application of basic economic principles, including the theories of perfect and imperfect competition, to the electronic marketplace. Building on this foundation, the book discusses virtual products, network industries, and business strategies and conduct. Additional key topics include Internet advertising, intellectual property rights in a digital environment, regulatory issues in electronic markets, public sector issues, online banking and finance, digital cash, international electronic trade, and the implications of e-commerce for aggregate economic activity.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This second edition of eCommerce Economics addresses the economic issues associated with using computer-mediated electronic networks, such as the Internet, as mechanisms for transferring ownership of or rights to use goods and services. After studying this book, students will recognize problems that arise in the electronic marketplace, such as how to gauge the competitive environment, what products to offer, how to market those products, and how to price those products. They also will understand the conceptual tools required to evaluate the proper scope of public policies relating to electronic commerce.

Core topics covered in the book include the underpinning of electronic commerce and the application of basic economic principles, including the theories of perfect and imperfect competition, to the electronic marketplace. Building on this foundation, the book discusses virtual products, network industries, and business strategies and conduct. Additional key topics include Internet advertising, intellectual property rights in a digital environment, regulatory issues in electronic markets, public sector issues, online banking and finance, digital cash, international electronic trade, and the implications of e-commerce for aggregate economic activity.

More books from Taylor and Francis

Cover of the book The Two Red Flags by David VanHoose
Cover of the book Information Structure in Spoken Arabic by David VanHoose
Cover of the book Bank Regulation by David VanHoose
Cover of the book Social and Economic Change in the Pamirs (Gorno-Badakhshan, Tajikistan) by David VanHoose
Cover of the book The Integration Debate by David VanHoose
Cover of the book Baal's Priests by David VanHoose
Cover of the book Psychoanalysis and Holocaust Testimony by David VanHoose
Cover of the book Genocide in Contemporary Children's and Young Adult Literature by David VanHoose
Cover of the book Social Psychology at Work (Psychology Revivals) by David VanHoose
Cover of the book Medievalism and the Quest for the Real Middle Ages by David VanHoose
Cover of the book Geography, The Media and Popular Culture by David VanHoose
Cover of the book Presidential Communication and Character by David VanHoose
Cover of the book Black Popular Music in Britain Since 1945 by David VanHoose
Cover of the book George Meredith by David VanHoose
Cover of the book Pluralism in Political Analysis by David VanHoose
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy