Economic Psychology

An Introduction

Nonfiction, Health & Well Being, Psychology, Applied Psychology, Business & Finance
Cover of the book Economic Psychology by Erich Kirchler, Erik Hoelzl, Cambridge University Press
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Author: Erich Kirchler, Erik Hoelzl ISBN: 9781108546874
Publisher: Cambridge University Press Publication: November 23, 2017
Imprint: Cambridge University Press Language: English
Author: Erich Kirchler, Erik Hoelzl
ISBN: 9781108546874
Publisher: Cambridge University Press
Publication: November 23, 2017
Imprint: Cambridge University Press
Language: English

Economic Psychology is the only up-to-date, English-language textbook that provides a comprehensive overview of theoretical topics in economic psychology and their relevance in applied fields. Written by two leading psychologists, the book looks at how people make decisions on the use of scarce resources, in particular money, from a psychological perspective. Starting with decision making and lay theories as basic building blocks of economic behaviour, the authors go on to explore three major markets where economic behaviour occurs as an interaction between individuals and companies or institutions - consumer markets, labour markets and financial markets - before considering the challenges of collective cooperation and economic prosperity. Featuring numerous applied examples throughout, each chapter also includes an overview, a summary, figures, key terms, student questions and suggestions for further reading. This introduction is an essential resource for advanced undergraduate and postgraduate courses on economic psychology, behavioural economics and social psychology.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Economic Psychology is the only up-to-date, English-language textbook that provides a comprehensive overview of theoretical topics in economic psychology and their relevance in applied fields. Written by two leading psychologists, the book looks at how people make decisions on the use of scarce resources, in particular money, from a psychological perspective. Starting with decision making and lay theories as basic building blocks of economic behaviour, the authors go on to explore three major markets where economic behaviour occurs as an interaction between individuals and companies or institutions - consumer markets, labour markets and financial markets - before considering the challenges of collective cooperation and economic prosperity. Featuring numerous applied examples throughout, each chapter also includes an overview, a summary, figures, key terms, student questions and suggestions for further reading. This introduction is an essential resource for advanced undergraduate and postgraduate courses on economic psychology, behavioural economics and social psychology.

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