Edizione

The Story of the Benetton Holding Company 1986-Present

Business & Finance, Business Reference, Corporate History
Cover of the book Edizione by Professor Andrea Colli, Profile
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Author: Professor Andrea Colli ISBN: 9781782834373
Publisher: Profile Publication: August 17, 2017
Imprint: Third Millennium Language: English
Author: Professor Andrea Colli
ISBN: 9781782834373
Publisher: Profile
Publication: August 17, 2017
Imprint: Third Millennium
Language: English

A corporate history of the innovative Benetton Holding Company, Edizione follows the early days of the family-owned brand, through governance and structure changes, mass distribution, infrastructure and network growth, to wider views for the future.

In the late 1980s, as a world-class, multi-national and family-run business, the Benetton brand was considered a symbol of Italian entrepreneurial creativity. While at the height of its success, the Benetton family set in motion a process of diversifying its core business, developing its interests in large-scale distribution, infrastructure and the real estate sector.

This strategy was made possible by the creation of an independent family-management system: Edizione Srl, today one of Europe's major holding companies. Edizione Srl has investments in many sectors, ranging from motorway and airport catering, infrastructure and mobility, to real estate and agricultural services.

'A shining example of solid, innovative business.'

- Ferruccio de Bortoli

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

A corporate history of the innovative Benetton Holding Company, Edizione follows the early days of the family-owned brand, through governance and structure changes, mass distribution, infrastructure and network growth, to wider views for the future.

In the late 1980s, as a world-class, multi-national and family-run business, the Benetton brand was considered a symbol of Italian entrepreneurial creativity. While at the height of its success, the Benetton family set in motion a process of diversifying its core business, developing its interests in large-scale distribution, infrastructure and the real estate sector.

This strategy was made possible by the creation of an independent family-management system: Edizione Srl, today one of Europe's major holding companies. Edizione Srl has investments in many sectors, ranging from motorway and airport catering, infrastructure and mobility, to real estate and agricultural services.

'A shining example of solid, innovative business.'

- Ferruccio de Bortoli

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