Egocentric Network Analysis

Foundations, Methods, and Models

Nonfiction, Reference & Language, Reference, Social & Cultural Studies, Political Science, Social Science
Cover of the book Egocentric Network Analysis by Brea L. Perry, Bernice A. Pescosolido, Stephen P. Borgatti, Cambridge University Press
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Author: Brea L. Perry, Bernice A. Pescosolido, Stephen P. Borgatti ISBN: 9781108644839
Publisher: Cambridge University Press Publication: March 31, 2018
Imprint: Cambridge University Press Language: English
Author: Brea L. Perry, Bernice A. Pescosolido, Stephen P. Borgatti
ISBN: 9781108644839
Publisher: Cambridge University Press
Publication: March 31, 2018
Imprint: Cambridge University Press
Language: English

Egocentric network analysis is used widely across the social sciences, especially in anthropology, political science, economics, and sociology, and is increasingly being employed in communications, informatics, and business and marketing studies. Egocentric network analysis requires a unique set of data collection and analysis skills that overlap only minimally with other network methodologies. However, until now there has been no single reference for conceptualizing, collecting, and analyzing egocentric social network data. This comprehensive guide to study design, data collection, and analysis brings together the state of knowledge with the most effective research tools to guide newcomers to this field. It is illustrated with many engaging examples and graphics and assumes no prior knowledge. Covering the entire research process in a logical sequence, from conceptualizing research questions to interpreting findings, this volume provides a solid foundation for researchers at any stage of their career to learn and apply ego network methods.

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Egocentric network analysis is used widely across the social sciences, especially in anthropology, political science, economics, and sociology, and is increasingly being employed in communications, informatics, and business and marketing studies. Egocentric network analysis requires a unique set of data collection and analysis skills that overlap only minimally with other network methodologies. However, until now there has been no single reference for conceptualizing, collecting, and analyzing egocentric social network data. This comprehensive guide to study design, data collection, and analysis brings together the state of knowledge with the most effective research tools to guide newcomers to this field. It is illustrated with many engaging examples and graphics and assumes no prior knowledge. Covering the entire research process in a logical sequence, from conceptualizing research questions to interpreting findings, this volume provides a solid foundation for researchers at any stage of their career to learn and apply ego network methods.

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