Eisenhower

The Public Relations President

Nonfiction, Social & Cultural Studies, Political Science, Politics, History & Theory, Biography & Memoir, Political, Government
Cover of the book Eisenhower by Pam Parry, Lexington Books
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Pam Parry ISBN: 9780739189306
Publisher: Lexington Books Publication: October 30, 2014
Imprint: Lexington Books Language: English
Author: Pam Parry
ISBN: 9780739189306
Publisher: Lexington Books
Publication: October 30, 2014
Imprint: Lexington Books
Language: English

In the 1950s, public relations practitioners tried to garner respectability for their fledgling profession, and one international figure helped in that endeavor. President Dwight D. Eisenhower embraced public relations as a necessary component of American democracy, advancing the profession at a key moment in its history. But he did more than believe in public relations—he practiced it. Eisenhower changed how America campaigns by leveraging television and Madison Avenue advertising. Once in the Oval Office, he maximized the potential of a new medium as the first U.S. president to seek training for television and to broadcast news conferences on television. Additionally, Eisenhower managed the news through his press office, molding the role of the modern presidential press secretary. The first president to adopt a policy of full disclosure on health issues, Eisenhower survived (politically as well as medically) three serious illnesses while in office. The Eisenhower Administration was the most forthcoming on the president’s health at the time, even though it did not always live up to its own policy. In short, Eisenhower deserves credit as this nation’s most innovative public relations president, because he revolutionized America’s political communication process, forever changing the president’s relationship with the Fourth Estate, Madison Avenue, public relations, and ultimately, the American people.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In the 1950s, public relations practitioners tried to garner respectability for their fledgling profession, and one international figure helped in that endeavor. President Dwight D. Eisenhower embraced public relations as a necessary component of American democracy, advancing the profession at a key moment in its history. But he did more than believe in public relations—he practiced it. Eisenhower changed how America campaigns by leveraging television and Madison Avenue advertising. Once in the Oval Office, he maximized the potential of a new medium as the first U.S. president to seek training for television and to broadcast news conferences on television. Additionally, Eisenhower managed the news through his press office, molding the role of the modern presidential press secretary. The first president to adopt a policy of full disclosure on health issues, Eisenhower survived (politically as well as medically) three serious illnesses while in office. The Eisenhower Administration was the most forthcoming on the president’s health at the time, even though it did not always live up to its own policy. In short, Eisenhower deserves credit as this nation’s most innovative public relations president, because he revolutionized America’s political communication process, forever changing the president’s relationship with the Fourth Estate, Madison Avenue, public relations, and ultimately, the American people.

More books from Lexington Books

Cover of the book Star Wars Meets the Eras of Feminism by Pam Parry
Cover of the book The Oral Presidency of Barack Obama by Pam Parry
Cover of the book Literacy as Moral Obligation among African Americans in the Rural Southeast by Pam Parry
Cover of the book Communicating Global to Local Resiliency by Pam Parry
Cover of the book Japan Fluxus by Pam Parry
Cover of the book Surviving with Dignity by Pam Parry
Cover of the book Professional Ethics by Pam Parry
Cover of the book Information, Power, and Politics by Pam Parry
Cover of the book Conceptualizing Environmental Justice by Pam Parry
Cover of the book Why South Vietnam Fell by Pam Parry
Cover of the book Climate Change by Pam Parry
Cover of the book The Haitian Creole Language by Pam Parry
Cover of the book Escaping Bondage by Pam Parry
Cover of the book The Psychic Life of Racism in Gay Men's Communities by Pam Parry
Cover of the book Political Blind Spots by Pam Parry
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy