Electronic Media Criticism

Applied Perspectives

Nonfiction, Reference & Language, Language Arts, Communication, Entertainment, Television, Performing Arts
Cover of the book Electronic Media Criticism by Peter B. Orlik, Taylor and Francis
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Author: Peter B. Orlik ISBN: 9781135845124
Publisher: Taylor and Francis Publication: November 19, 2008
Imprint: Routledge Language: English
Author: Peter B. Orlik
ISBN: 9781135845124
Publisher: Taylor and Francis
Publication: November 19, 2008
Imprint: Routledge
Language: English

Electronic Media Criticism introduces readers to a variety of critical approaches to audio and video discourse on radio, television and the Internet. The book applies key aesthetic, sociological, philosophical, psychological, structural and economic principles to arrive at a comprehensive evaluation of both programming and advertising content. It includes numerous critiques to illustrate the ways in which critical expression can be structured, providing readers with feasible and flexible tools for focused and rational analysis of electronic media product as well as enhanced understanding of the role and essential ingredients of criticism itself. These insights range from the perceptions of Plato and Aristotle to the research that motivates twenty-first century marketing and advertising.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Electronic Media Criticism introduces readers to a variety of critical approaches to audio and video discourse on radio, television and the Internet. The book applies key aesthetic, sociological, philosophical, psychological, structural and economic principles to arrive at a comprehensive evaluation of both programming and advertising content. It includes numerous critiques to illustrate the ways in which critical expression can be structured, providing readers with feasible and flexible tools for focused and rational analysis of electronic media product as well as enhanced understanding of the role and essential ingredients of criticism itself. These insights range from the perceptions of Plato and Aristotle to the research that motivates twenty-first century marketing and advertising.

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