Electronic Media Management, Revised

Nonfiction, Reference & Language, Language Arts, Communication
Cover of the book Electronic Media Management, Revised by Peter Pringle, Michael F Starr, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Peter Pringle, Michael F Starr ISBN: 9781136028656
Publisher: Taylor and Francis Publication: June 26, 2013
Imprint: Routledge Language: English
Author: Peter Pringle, Michael F Starr
ISBN: 9781136028656
Publisher: Taylor and Francis
Publication: June 26, 2013
Imprint: Routledge
Language: English

The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing.

More books from Taylor and Francis

Cover of the book William Blake and the Cultures of Radical Christianity by Peter Pringle, Michael F Starr
Cover of the book Agricultural Development in China and Africa by Peter Pringle, Michael F Starr
Cover of the book CCTV by Peter Pringle, Michael F Starr
Cover of the book Identity and Integration by Peter Pringle, Michael F Starr
Cover of the book What is this thing called Global Justice? by Peter Pringle, Michael F Starr
Cover of the book Pathways to Nationalism by Peter Pringle, Michael F Starr
Cover of the book Gandhi and Tagore by Peter Pringle, Michael F Starr
Cover of the book Reconfiguring Class, Gender, Ethnicity and Ethics in Chinese Internet Culture by Peter Pringle, Michael F Starr
Cover of the book Educational Differences (RLE Edu L) by Peter Pringle, Michael F Starr
Cover of the book The Planning Imagination by Peter Pringle, Michael F Starr
Cover of the book Music Therapy with Adults with Learning Disabilities by Peter Pringle, Michael F Starr
Cover of the book Language: A Linguistic Introduction to History by Peter Pringle, Michael F Starr
Cover of the book Material Powers by Peter Pringle, Michael F Starr
Cover of the book Global Universities and Urban Development: Case Studies and Analysis by Peter Pringle, Michael F Starr
Cover of the book Expanding the Criminological Imagination by Peter Pringle, Michael F Starr
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy