Emotional Value

Creating Strong Bonds with Your Customers

Business & Finance, Marketing & Sales, Customer Service
Cover of the book Emotional Value by Janelle Barlow, Dianna Maul, Berrett-Koehler Publishers
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Janelle Barlow, Dianna Maul ISBN: 9781609943417
Publisher: Berrett-Koehler Publishers Publication: April 1, 2000
Imprint: Berrett-Koehler Publishers Language: English
Author: Janelle Barlow, Dianna Maul
ISBN: 9781609943417
Publisher: Berrett-Koehler Publishers
Publication: April 1, 2000
Imprint: Berrett-Koehler Publishers
Language: English

Today's consumers demand not only services and products that are of the highest quality, but also positive, memorable experiences. This essential guide shows how organizations can leapfrog their competitors by learning how to add emotional value -the economic value of customers' feelings when they positively experience products and services -to their customers' experiences. Janelle Barlow and Dianna Maul, with more than forty years combined experience in the service industry, detail five practices for adding emotional value to customer and staff experiences.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Today's consumers demand not only services and products that are of the highest quality, but also positive, memorable experiences. This essential guide shows how organizations can leapfrog their competitors by learning how to add emotional value -the economic value of customers' feelings when they positively experience products and services -to their customers' experiences. Janelle Barlow and Dianna Maul, with more than forty years combined experience in the service industry, detail five practices for adding emotional value to customer and staff experiences.

More books from Berrett-Koehler Publishers

Cover of the book The Serving Leader by Janelle Barlow, Dianna Maul
Cover of the book The Gift of Anger by Janelle Barlow, Dianna Maul
Cover of the book Extraordinary PR, Ordinary Budget by Janelle Barlow, Dianna Maul
Cover of the book Time and the Soul by Janelle Barlow, Dianna Maul
Cover of the book Trust by Janelle Barlow, Dianna Maul
Cover of the book Practicing Positive Leadership by Janelle Barlow, Dianna Maul
Cover of the book Young Money by Janelle Barlow, Dianna Maul
Cover of the book Key Case Law Rules for Government Contract Formation by Janelle Barlow, Dianna Maul
Cover of the book The Eight Essential People Skills for Project Management by Janelle Barlow, Dianna Maul
Cover of the book Built to Love by Janelle Barlow, Dianna Maul
Cover of the book Managing the Myths of Health Care by Janelle Barlow, Dianna Maul
Cover of the book Ideas Are Free by Janelle Barlow, Dianna Maul
Cover of the book Speaking Up by Janelle Barlow, Dianna Maul
Cover of the book Action Inquiry by Janelle Barlow, Dianna Maul
Cover of the book The Five Legends by Janelle Barlow, Dianna Maul
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy