Emotions as Commodities

Capitalism, Consumption and Authenticity

Business & Finance, Economics, Economic History, Nonfiction, Social & Cultural Studies, Social Science, Sociology
Cover of the book Emotions as Commodities by , Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781351810593
Publisher: Taylor and Francis Publication: September 28, 2017
Imprint: Routledge Language: English
Author:
ISBN: 9781351810593
Publisher: Taylor and Francis
Publication: September 28, 2017
Imprint: Routledge
Language: English

Capitalism has made rationality into a pervasive feature of human action and yet, far from heralding a loss of emotionality, capitalist culture has been accompanied with an unprecedented intensification of emotional life. This raises the question: how could we have become increasingly rationalized and more intensely emotional? 

Emotions as Commodities offers a simple hypothesis: that consumer acts and emotional life have become closely and inseparably intertwined with each other, each one defining and enabling the other. Commodities facilitate the experience of emotions, and so emotions are converted into commodities. The contributors of this volume present the co-production of emotions and commodities as a new type of commodity that has gone unseen and unanalyzed by theories of consumption – emodity. Indeed, this innovative book explores how emodity includes atmospherical or mood-producing commodities, relation-marking commodities and mental commodities, all of which the purpose it is to change and improve the self.

Analysing a variety of modern day situations such as emotional management through music, creation of urban sexual atmospheres and emotional transformation through psychotherapy, Emotions as Commodities will appeal to scholars, postgraduate students and postdoctoral researchers interested in fields such as Sociology, Cultural Studies, Marketing, Anthropology and Consumer Studies.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Capitalism has made rationality into a pervasive feature of human action and yet, far from heralding a loss of emotionality, capitalist culture has been accompanied with an unprecedented intensification of emotional life. This raises the question: how could we have become increasingly rationalized and more intensely emotional? 

Emotions as Commodities offers a simple hypothesis: that consumer acts and emotional life have become closely and inseparably intertwined with each other, each one defining and enabling the other. Commodities facilitate the experience of emotions, and so emotions are converted into commodities. The contributors of this volume present the co-production of emotions and commodities as a new type of commodity that has gone unseen and unanalyzed by theories of consumption – emodity. Indeed, this innovative book explores how emodity includes atmospherical or mood-producing commodities, relation-marking commodities and mental commodities, all of which the purpose it is to change and improve the self.

Analysing a variety of modern day situations such as emotional management through music, creation of urban sexual atmospheres and emotional transformation through psychotherapy, Emotions as Commodities will appeal to scholars, postgraduate students and postdoctoral researchers interested in fields such as Sociology, Cultural Studies, Marketing, Anthropology and Consumer Studies.

More books from Taylor and Francis

Cover of the book War and Intervention in the Transnational Public Sphere by
Cover of the book English Novel, Vol II, The by
Cover of the book Integrating Body Self & Psychological Self by
Cover of the book The Late Teenage Years by
Cover of the book Found Footage Horror Films by
Cover of the book Fan Culture in European Football and the Influence of Left Wing Ideology by
Cover of the book Wittgenstein, Aesthetics and Philosophy by
Cover of the book Facilitating interpersonal Relationships in the Classroom by
Cover of the book Anti-Semitism before the Holocaust by
Cover of the book Media Sex by
Cover of the book Governing the Child in the New Millennium by
Cover of the book Conceptualising Child-Adult Relations by
Cover of the book Understanding Children'S Play by
Cover of the book The Emerging European Union by
Cover of the book Introduction to Video Production by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy