Employee Engagement in Media Management

Creativeness and Organizational Development

Business & Finance, Industries & Professions, Industries, Human Resources & Personnel Management
Cover of the book Employee Engagement in Media Management by Stavros Georgiades, Springer International Publishing
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Author: Stavros Georgiades ISBN: 9783319162171
Publisher: Springer International Publishing Publication: March 30, 2015
Imprint: Springer Language: English
Author: Stavros Georgiades
ISBN: 9783319162171
Publisher: Springer International Publishing
Publication: March 30, 2015
Imprint: Springer
Language: English

This book explores a major media management topic on the basis of case study research conducted in European, US and Brazilian media companies. More specifically, it examines the dynamics of employee engagement, aiming at organizational development through change. The book contemplates the discipline of Media Management through a management lens and focuses on the concept of employee involvement and its value with regard to successfully introducing change and achieving organizational development. It concentrates on providing the necessary information and organizational arrangements from the points of view of media managers and employees and highlights how this involvement can encourage employees to create and innovate. The book is directed towards researchers and students, as well as practitioners/professionals involved with media organizations.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book explores a major media management topic on the basis of case study research conducted in European, US and Brazilian media companies. More specifically, it examines the dynamics of employee engagement, aiming at organizational development through change. The book contemplates the discipline of Media Management through a management lens and focuses on the concept of employee involvement and its value with regard to successfully introducing change and achieving organizational development. It concentrates on providing the necessary information and organizational arrangements from the points of view of media managers and employees and highlights how this involvement can encourage employees to create and innovate. The book is directed towards researchers and students, as well as practitioners/professionals involved with media organizations.

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