Employer Brand Management

Practical Lessons from the World's Leading Employers

Business & Finance, Management & Leadership, Decision Making & Problem Solving
Cover of the book Employer Brand Management by Richard Mosley, Wiley
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Author: Richard Mosley ISBN: 9781118898512
Publisher: Wiley Publication: August 21, 2014
Imprint: Wiley Language: English
Author: Richard Mosley
ISBN: 9781118898512
Publisher: Wiley
Publication: August 21, 2014
Imprint: Wiley
Language: English

Attract, recruit, and retain the very best with a strategic employer brand

From one of the world's leading pioneers in the employer brand discipline and author of the first book on the subject The Employer Brand, comes the long-awaited practical follow-up Employer Brand Management. Talented, motivated employees are a company's best assets, and the techniques in this book help attract, recruit, and retain the very best. A successful employer brand reaches beyond the boardroom to establish confidence, loyalty, and enthusiasm all the way down the ladder. Employer Brand Management gives readers a personal grasp of a new approach to people management. It draws on significant advances in practices among leading companies to provide a handbook for employer brand development and implementation. With a wide range of case studies and examples, you'll be taken step-by-step through the employer brand development process. You will find information on the latest developments in technology, with particular attention paid to socially-enabled recruitment marketing and employee communication and engagement.

You will:

  • Follow the process of brand planning, definition, implementation, and application
  • Discover how brand thinking can strengthen strategy and reinforce HR value
  • Improve existing recruitment and talent management programs
  • Learn the importance of employee engagement in the brand experience
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Attract, recruit, and retain the very best with a strategic employer brand

From one of the world's leading pioneers in the employer brand discipline and author of the first book on the subject The Employer Brand, comes the long-awaited practical follow-up Employer Brand Management. Talented, motivated employees are a company's best assets, and the techniques in this book help attract, recruit, and retain the very best. A successful employer brand reaches beyond the boardroom to establish confidence, loyalty, and enthusiasm all the way down the ladder. Employer Brand Management gives readers a personal grasp of a new approach to people management. It draws on significant advances in practices among leading companies to provide a handbook for employer brand development and implementation. With a wide range of case studies and examples, you'll be taken step-by-step through the employer brand development process. You will find information on the latest developments in technology, with particular attention paid to socially-enabled recruitment marketing and employee communication and engagement.

You will:

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