Employer Branding. Marketing the company as an attractive employer

Marketing the company as an attractive employer

Business & Finance, Human Resources & Personnel Management
Cover of the book Employer Branding. Marketing the company as an attractive employer by Arend Grünewälder, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Arend Grünewälder ISBN: 9783640137398
Publisher: GRIN Publishing Publication: August 13, 2008
Imprint: GRIN Publishing Language: English
Author: Arend Grünewälder
ISBN: 9783640137398
Publisher: GRIN Publishing
Publication: August 13, 2008
Imprint: GRIN Publishing
Language: English

Seminar paper from the year 2007 in the subject Business economics - Personnel and Organisation, grade: 1,7, University of applied sciences, Neuss, course: Marketing, 14 entries in the bibliography, language: English, abstract: Employee attraction and retention will continue to play an important role for companies. Vacancies needs to be filled with qualified and flexible talents which are limited available on the HR market. Thus companies have to create effective instruments forfighting for talents. Before compiling a strategy for initiating an Employer Branding development, this working paper analyzes the needs for Employer Branding as well as the elements influencing the attractiveness of an Employer. According to surveys mentioned in the following chapters, it is proven that a strong Employer Brand has a significant influence in the employees performance and that a strong product brand can essentially support the development of the employment brand. The attributes playing highest role in Employer Branding importance are reputation of products and services, corporate culture and work environment. The practical roadmap for initiating an Employer Branding strategy consist of a four step system. Embedded system elements are (1) assess, (2) construct, (3) implement and (4) measure. In the phase of setting up an Employer Branding strategy as well as measuring its effectiveness, a benchmarking with other company's efforts and best practices can be helpful. Some sources and success stories are listed later in this assignment. A number of examples and numerous researches reflected in this paper allow to state that an investment in a strong Employer Branding is a good investment in the company's future. The global market, the current demographical trends and other challenges will produce a shortage of talents. During the last decade, many labour markets had encountered a shortage of skilled labour. In fact, whole industrial branches have had serious problemsto fill vacancies. Many have forecast horror scenarios for the labour market, whereas others have created strategic concepts to cope with it.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2007 in the subject Business economics - Personnel and Organisation, grade: 1,7, University of applied sciences, Neuss, course: Marketing, 14 entries in the bibliography, language: English, abstract: Employee attraction and retention will continue to play an important role for companies. Vacancies needs to be filled with qualified and flexible talents which are limited available on the HR market. Thus companies have to create effective instruments forfighting for talents. Before compiling a strategy for initiating an Employer Branding development, this working paper analyzes the needs for Employer Branding as well as the elements influencing the attractiveness of an Employer. According to surveys mentioned in the following chapters, it is proven that a strong Employer Brand has a significant influence in the employees performance and that a strong product brand can essentially support the development of the employment brand. The attributes playing highest role in Employer Branding importance are reputation of products and services, corporate culture and work environment. The practical roadmap for initiating an Employer Branding strategy consist of a four step system. Embedded system elements are (1) assess, (2) construct, (3) implement and (4) measure. In the phase of setting up an Employer Branding strategy as well as measuring its effectiveness, a benchmarking with other company's efforts and best practices can be helpful. Some sources and success stories are listed later in this assignment. A number of examples and numerous researches reflected in this paper allow to state that an investment in a strong Employer Branding is a good investment in the company's future. The global market, the current demographical trends and other challenges will produce a shortage of talents. During the last decade, many labour markets had encountered a shortage of skilled labour. In fact, whole industrial branches have had serious problemsto fill vacancies. Many have forecast horror scenarios for the labour market, whereas others have created strategic concepts to cope with it.

More books from GRIN Publishing

Cover of the book An explanation on why training is important to an organization by Arend Grünewälder
Cover of the book The modern theories of international relations - old thoughts or innovative ideas? Investigation of Constructivism and Critical Theory by the three Traditions of Martin Wight by Arend Grünewälder
Cover of the book Bolivar's Dream Come True? by Arend Grünewälder
Cover of the book Language in use: The pragmatical term politeness in reference to the serial 'Friends' by Arend Grünewälder
Cover of the book Work life balance - any improve for business? by Arend Grünewälder
Cover of the book Indian Liberation Theology: A Critique by Arend Grünewälder
Cover of the book Using means-end chains and hierarchical value-maps by Arend Grünewälder
Cover of the book Why the Hunts' marriage is not perfect - or why Gilman created this kind of partnership in the mystery novel 'Unpunished' by Arend Grünewälder
Cover of the book China's Policy of Opening Up to the Outside World - The Economic and Technological Development Zones by Arend Grünewälder
Cover of the book Unreliable Narration in Poe's 'The Fall of the House of Usher' - The Narrative Creation of Horror by Arend Grünewälder
Cover of the book Process of change within family structures by Arend Grünewälder
Cover of the book English as a second language and naturalistic learning by Arend Grünewälder
Cover of the book Ignatiev and the 'Race Traitor Journal' - How Realizable is his Theory? by Arend Grünewälder
Cover of the book Sexy Families for Sexy Citizens? by Arend Grünewälder
Cover of the book What makes Berlin a so-called 'world' city? by Arend Grünewälder
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy