End of the Road?: Penguin Special

Penguin Special

Business & Finance, Industries & Professions, Industries
Cover of the book End of the Road?: Penguin Special by Gideon Haigh, Penguin Random House Australia
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Author: Gideon Haigh ISBN: 9781743483510
Publisher: Penguin Random House Australia Publication: August 21, 2013
Imprint: Penguin eBooks Language: English
Author: Gideon Haigh
ISBN: 9781743483510
Publisher: Penguin Random House Australia
Publication: August 21, 2013
Imprint: Penguin eBooks
Language: English

Australia is one of just thirteen countries in the world equipped to take a car from design concept all the way to a showroom - a remarkable achievement in a market so small. Yet the industry has few friends, and many vociferous critics who argue that the country should not make cars at all. �In this engaging and insightful analysis for the lay reader, Gideon Haigh explains why the industry has become an ideological battleground, and reveals the more complex and surprising truth behind the partisan rhetoric.

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Australia is one of just thirteen countries in the world equipped to take a car from design concept all the way to a showroom - a remarkable achievement in a market so small. Yet the industry has few friends, and many vociferous critics who argue that the country should not make cars at all. �In this engaging and insightful analysis for the lay reader, Gideon Haigh explains why the industry has become an ideological battleground, and reveals the more complex and surprising truth behind the partisan rhetoric.

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