Entertainment-Education

A Communication Strategy for Social Change

Nonfiction, Reference & Language, Language Arts, Communication
Cover of the book Entertainment-Education by Arvind Singhal, Everett Rogers, Taylor and Francis
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Author: Arvind Singhal, Everett Rogers ISBN: 9781135669423
Publisher: Taylor and Francis Publication: December 6, 2012
Imprint: Routledge Language: English
Author: Arvind Singhal, Everett Rogers
ISBN: 9781135669423
Publisher: Taylor and Francis
Publication: December 6, 2012
Imprint: Routledge
Language: English

Arvind Singhal and Everett M. Rogers have developed this unique volume focused on the history and development of entertainment-education. This approach to communication is the process of designing and implementing a media message to both entertain and educate to increase audience members' knowledge about an educational issue, create favorable attitudes, and change overt behavior. It uses the universal appeal of entertainment to show individuals how they can live safer, healthier, and happier lives. Entertainment formats such as soap operas, rock music, feature films, talk shows, cartoons, comics, and theater are utilized in various countries to promote messages about educational issues. This book presents a balanced picture of the entertainment-education strategy, identifying ethical and other problems that accompany efforts to bring about social change.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Arvind Singhal and Everett M. Rogers have developed this unique volume focused on the history and development of entertainment-education. This approach to communication is the process of designing and implementing a media message to both entertain and educate to increase audience members' knowledge about an educational issue, create favorable attitudes, and change overt behavior. It uses the universal appeal of entertainment to show individuals how they can live safer, healthier, and happier lives. Entertainment formats such as soap operas, rock music, feature films, talk shows, cartoons, comics, and theater are utilized in various countries to promote messages about educational issues. This book presents a balanced picture of the entertainment-education strategy, identifying ethical and other problems that accompany efforts to bring about social change.

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