Entrepreneurial Marketing for SMEs
Business & Finance, Management & Leadership, Management, Marketing & Sales
| Author: | Luca Cacciolatti, Soo Hee Lee | ISBN: | 9781137532589 |
| Publisher: | Palgrave Macmillan UK | Publication: | October 26, 2015 |
| Imprint: | Palgrave Macmillan | Language: | English |
| Author: | Luca Cacciolatti, Soo Hee Lee |
| ISBN: | 9781137532589 |
| Publisher: | Palgrave Macmillan UK |
| Publication: | October 26, 2015 |
| Imprint: | Palgrave Macmillan |
| Language: | English |
Entrepreneurial Marketing for SMEs contextualizes the practice of marketing amongst SMEs, and critically discusses major issues of Entrepreneurial Marketing with a relevant and up-to-date academic body of knowledge.
Entrepreneurial Marketing for SMEs contextualizes the practice of marketing amongst SMEs, and critically discusses major issues of Entrepreneurial Marketing with a relevant and up-to-date academic body of knowledge.
