Entrepreneurship in the Hospitality, Tourism and Leisure Industries

Business & Finance, Industries & Professions, Hospitality, Tourism & Travel, Nonfiction, Sports
Cover of the book Entrepreneurship in the Hospitality, Tourism and Leisure Industries by Michael Rimmington, Clare Williams, Alison Morrison, Taylor and Francis
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Author: Michael Rimmington, Clare Williams, Alison Morrison ISBN: 9781136405563
Publisher: Taylor and Francis Publication: November 3, 2009
Imprint: Routledge Language: English
Author: Michael Rimmington, Clare Williams, Alison Morrison
ISBN: 9781136405563
Publisher: Taylor and Francis
Publication: November 3, 2009
Imprint: Routledge
Language: English

Entrepreneurship is the engine that drives any successful industry or economy. In the rapidly evolving hospitality, tourism and leisure sector worldwide this is particularly true. This new text is designed to develop a greater understanding of the process and context for entrepreneurship as well as to provide key concepts which will enable the reader to become more entrepreneurial themselves.

The text unites appropriate theory with copious real world examples giving the student, manager or trainer a powerful framework for understanding every aspect of this vital business function. Rigorously developed by authors with wide teaching and industry experience it contains:
*Clear learning objectives and teaching structure *Up-to-date cases throughout *The widest possible coverage of the latest research and literature *A clear focus on the dynamic hospitality, tourism and leisure sector.

Entrepreneurship in the Hospitality, Tourism and Leisure Industries is an essential teaching tool and reference on all serious academic and professional courses and gives a uniquely powerful overview of the subject for students and trainees.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Entrepreneurship is the engine that drives any successful industry or economy. In the rapidly evolving hospitality, tourism and leisure sector worldwide this is particularly true. This new text is designed to develop a greater understanding of the process and context for entrepreneurship as well as to provide key concepts which will enable the reader to become more entrepreneurial themselves.

The text unites appropriate theory with copious real world examples giving the student, manager or trainer a powerful framework for understanding every aspect of this vital business function. Rigorously developed by authors with wide teaching and industry experience it contains:
*Clear learning objectives and teaching structure *Up-to-date cases throughout *The widest possible coverage of the latest research and literature *A clear focus on the dynamic hospitality, tourism and leisure sector.

Entrepreneurship in the Hospitality, Tourism and Leisure Industries is an essential teaching tool and reference on all serious academic and professional courses and gives a uniquely powerful overview of the subject for students and trainees.

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