Entrepreneurship Strategy
Changing Patterns in New Venture Creation, Growth, and Reinvention
Business & Finance, Career Planning & Job Hunting, Small Business, Entrepreneurship & Small Business, Entrepreneurship
| Author: | Jill Kickul, Lisa Gundry | ISBN: | 9781483316857 |
| Publisher: | SAGE Publications | Publication: | August 14, 2006 |
| Imprint: | SAGE Publications, Inc | Language: | English |
| Author: | Jill Kickul, Lisa Gundry |
| ISBN: | 9781483316857 |
| Publisher: | SAGE Publications |
| Publication: | August 14, 2006 |
| Imprint: | SAGE Publications, Inc |
| Language: | English |
In this engaging and practical book, authors Lisa K. Gundry and Jill R. Kickul uniquely approach entrepreneurship across the life cycle of business growth—offering entrepreneurial strategies for the emerging venture, for the growing venture, and for sustaining growth in the established venture. Written from the point of view of the founder or the entrepreneurial team, the book offers powerful and practical tools to increase a venture's potential for success and growth.
In this engaging and practical book, authors Lisa K. Gundry and Jill R. Kickul uniquely approach entrepreneurship across the life cycle of business growth—offering entrepreneurial strategies for the emerging venture, for the growing venture, and for sustaining growth in the established venture. Written from the point of view of the founder or the entrepreneurial team, the book offers powerful and practical tools to increase a venture's potential for success and growth.
