eOctopus in Hong Kong - A feasibility study

A feasibility study

Business & Finance, Marketing & Sales
Cover of the book eOctopus in Hong Kong - A feasibility study by Ben Beiske, Leslie Lee, Iris Yim, David Yu, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Ben Beiske, Leslie Lee, Iris Yim, David Yu ISBN: 9783638205610
Publisher: GRIN Publishing Publication: July 17, 2003
Imprint: GRIN Publishing Language: English
Author: Ben Beiske, Leslie Lee, Iris Yim, David Yu
ISBN: 9783638205610
Publisher: GRIN Publishing
Publication: July 17, 2003
Imprint: GRIN Publishing
Language: English
Research Paper (postgraduate) from the year 2003 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1.3 (A), The University of Hong Kong (-), 22 entries in the bibliography, language: English, abstract: This paper examines the concept of eCurrency and how it has been used globally, and then highlights how this could be applied in Hong Kong. The situation in Hong Kong was assessed, and it is believed that Octopus is able to take advantage of its strong brand name and wide use taking its business online to an extended business model, termed eOctopus. The eOctopus model suggests that Octopus becomes an intermediary in online transactions where the users will have the option to set up an online Octopus account on the web. Money will be deducted for online and offline transactions, and money can be added at current Octopus terminals or via Internet banking. It will also allow users to shop and pay bills online. Given the development concerning the introduction of a smartcard (including an eCertificate function) to replace the existing Hong Kong ID card, synergies are expected to exist if Octopus were to work together with the government on this issue. Since every resident in a Hong Kong is required to possess an ID card, Octopus would thus gain in trust and overcome security issues, as expressed by respondents. The Hong Kong government could benefit from this arrangement, since Octopus' technology and know-how regarding smartcards is advanced. If the eOctopus model is implemented in Hong Kong, it could then serve as a global role-model to the rest of the world, making eOctopus a successful eCurrency for online transactions possibly beyond the boundaries of HK.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Research Paper (postgraduate) from the year 2003 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1.3 (A), The University of Hong Kong (-), 22 entries in the bibliography, language: English, abstract: This paper examines the concept of eCurrency and how it has been used globally, and then highlights how this could be applied in Hong Kong. The situation in Hong Kong was assessed, and it is believed that Octopus is able to take advantage of its strong brand name and wide use taking its business online to an extended business model, termed eOctopus. The eOctopus model suggests that Octopus becomes an intermediary in online transactions where the users will have the option to set up an online Octopus account on the web. Money will be deducted for online and offline transactions, and money can be added at current Octopus terminals or via Internet banking. It will also allow users to shop and pay bills online. Given the development concerning the introduction of a smartcard (including an eCertificate function) to replace the existing Hong Kong ID card, synergies are expected to exist if Octopus were to work together with the government on this issue. Since every resident in a Hong Kong is required to possess an ID card, Octopus would thus gain in trust and overcome security issues, as expressed by respondents. The Hong Kong government could benefit from this arrangement, since Octopus' technology and know-how regarding smartcards is advanced. If the eOctopus model is implemented in Hong Kong, it could then serve as a global role-model to the rest of the world, making eOctopus a successful eCurrency for online transactions possibly beyond the boundaries of HK.

More books from GRIN Publishing

Cover of the book The Origins of Euphemisms and Swear Words in the English Language by Ben Beiske, Leslie Lee, Iris Yim, David Yu
Cover of the book The poverty situation of immigrants compared between Germany, Sweden and Lithuania by Ben Beiske, Leslie Lee, Iris Yim, David Yu
Cover of the book The Strategy Process in Dynamic Markets by Ben Beiske, Leslie Lee, Iris Yim, David Yu
Cover of the book Selecting compensation as an element to illustrate the difficulties multinational companies face in utilising expatriates by Ben Beiske, Leslie Lee, Iris Yim, David Yu
Cover of the book European security and defence policy - EU a global security actor? by Ben Beiske, Leslie Lee, Iris Yim, David Yu
Cover of the book Entwicklung von Methodenkompetenz 'Arbeit mit der Karte' im Geografieunterricht in Klasse 9 by Ben Beiske, Leslie Lee, Iris Yim, David Yu
Cover of the book Thematising Revelation in the Ecumenical Age by Ben Beiske, Leslie Lee, Iris Yim, David Yu
Cover of the book Subjective Perspectives in Ian McEwan's Narrations by Ben Beiske, Leslie Lee, Iris Yim, David Yu
Cover of the book Sexuality in Charlotte Brontë's 'Jane Eyre' by Ben Beiske, Leslie Lee, Iris Yim, David Yu
Cover of the book Innovation: Economic Change and the Competitiveness of Firms and Nations by Ben Beiske, Leslie Lee, Iris Yim, David Yu
Cover of the book The United States of America - an Empire? by Ben Beiske, Leslie Lee, Iris Yim, David Yu
Cover of the book Policy Paper on Iran's Nuclear Program by Ben Beiske, Leslie Lee, Iris Yim, David Yu
Cover of the book A Controlled Experiment for Measuring the Impact of Aspect-Oriented Programming on Software Development Time by Ben Beiske, Leslie Lee, Iris Yim, David Yu
Cover of the book An Analysis of the Relevance of Categorization and the Prominence of Basic Level Categories in Written Texts by Ben Beiske, Leslie Lee, Iris Yim, David Yu
Cover of the book Financial Innovation - with a particular view on the role of banks by Ben Beiske, Leslie Lee, Iris Yim, David Yu
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy