Ethical Practice of Social Media in Public Relations

Nonfiction, Reference & Language, Language Arts, Communication, Social & Cultural Studies, Political Science, Government, Social Policy, Social Science
Cover of the book Ethical Practice of Social Media in Public Relations by , Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781317917892
Publisher: Taylor and Francis Publication: June 27, 2014
Imprint: Routledge Language: English
Author:
ISBN: 9781317917892
Publisher: Taylor and Francis
Publication: June 27, 2014
Imprint: Routledge
Language: English

Given the high rate of social media use by the public, organizations are compelled to engage with key audiences through these outlets. Social media engagement requires organizations to actively participate with public groups, and this highly-interactive exchange raises a new set of ethical concerns for communicators. In this rapidly changing communications environment, the long-term implications of social media are uncertain, and this book provides the much needed research to understand its impact on audiences and organizations.

Through an examination of a broad range of ethics concepts including transparency and online identities, policies, corporate responsibility, and measurement, this book explores a variety of topics important to public relations such as diversity, non-profit communication, health communication, financial communication, public affairs, entertainment communication, environmental communication, crisis communication, and non-profit communication. The chapter authors, expert scholars within their fields of public relations, offer insights drawn from original research and case study examples of ethical dilemmas raised by social media communication.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Given the high rate of social media use by the public, organizations are compelled to engage with key audiences through these outlets. Social media engagement requires organizations to actively participate with public groups, and this highly-interactive exchange raises a new set of ethical concerns for communicators. In this rapidly changing communications environment, the long-term implications of social media are uncertain, and this book provides the much needed research to understand its impact on audiences and organizations.

Through an examination of a broad range of ethics concepts including transparency and online identities, policies, corporate responsibility, and measurement, this book explores a variety of topics important to public relations such as diversity, non-profit communication, health communication, financial communication, public affairs, entertainment communication, environmental communication, crisis communication, and non-profit communication. The chapter authors, expert scholars within their fields of public relations, offer insights drawn from original research and case study examples of ethical dilemmas raised by social media communication.

More books from Taylor and Francis

Cover of the book Manual of Business Spanish by
Cover of the book A Curious Intimacy by
Cover of the book The Essential Guide to Western Civilization by
Cover of the book The Cosmographia of Sebastian Münster by
Cover of the book Three Essays on the Painting of our Time by
Cover of the book Mediating the Tourist Experience by
Cover of the book The Urban Geography of Boxing by
Cover of the book Bisexuality and Same-Sex Marriage by
Cover of the book The End of Black Studies by
Cover of the book Engaging Transculturality by
Cover of the book The International Economy since 1945 by
Cover of the book The African Debt Crisis by
Cover of the book Connecting Flights by
Cover of the book Critical Social Welfare Issues by
Cover of the book Organization, Policy, and Practice in the Human Services by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy