Evaluation in Advertising Reception

A Socio-Cognitive and Linguistic Perspective

Nonfiction, Reference & Language, Language Arts, Linguistics, Business & Finance, Marketing & Sales, Social & Cultural Studies, Social Science
Cover of the book Evaluation in Advertising Reception by S. Bullo, Palgrave Macmillan UK
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Author: S. Bullo ISBN: 9781137350435
Publisher: Palgrave Macmillan UK Publication: August 26, 2014
Imprint: Palgrave Macmillan Language: English
Author: S. Bullo
ISBN: 9781137350435
Publisher: Palgrave Macmillan UK
Publication: August 26, 2014
Imprint: Palgrave Macmillan
Language: English

Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.

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Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.

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