Event Sponsorship

Business & Finance, Industries & Professions, Hospitality, Tourism & Travel, Marketing & Sales, Nonfiction, Travel
Cover of the book Event Sponsorship by Ian McDonnell, Malcolm Moir, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Ian McDonnell, Malcolm Moir ISBN: 9781136288777
Publisher: Taylor and Francis Publication: December 4, 2013
Imprint: Routledge Language: English
Author: Ian McDonnell, Malcolm Moir
ISBN: 9781136288777
Publisher: Taylor and Francis
Publication: December 4, 2013
Imprint: Routledge
Language: English

This introduction to Event Sponsorship provides students with an essential understanding of the important role of sponsorship in an event, how this can be gained and successfully managed to the benefit of both the sponsor and sponsee.

The text starts with an investigation of the origins of sponsorship and then considers all important elements of Events sponsorship management. It considers what sponsorship is, its history and evolution, what its marketing uses are, how it can used efficiently; the benefits it can bring to an event; and how its results can be measured. It also considers other funding sources for events including government grants, crowd source funding and merchandising. To reflect changes in the way firms communicate with their customers, there is a strong focus on the use of social media, e – marketing and technology in sponsorship. The text uniquely considers topics of sponsorship from perspective of both the sponsor and the sponsee (the event) to provide a holistic view of the sponsorship process.

Case Studies are integrated throughout to show how both small and large scale events have successfully gained and used sponsorship as well as potential pitfalls to avoid. Learning outcomes, discussion questions and further reading suggestions are included to aid navigation throughout the book, spur critical thinking and further students’ knowledge.

This is essential reading for all students studying Events Management.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This introduction to Event Sponsorship provides students with an essential understanding of the important role of sponsorship in an event, how this can be gained and successfully managed to the benefit of both the sponsor and sponsee.

The text starts with an investigation of the origins of sponsorship and then considers all important elements of Events sponsorship management. It considers what sponsorship is, its history and evolution, what its marketing uses are, how it can used efficiently; the benefits it can bring to an event; and how its results can be measured. It also considers other funding sources for events including government grants, crowd source funding and merchandising. To reflect changes in the way firms communicate with their customers, there is a strong focus on the use of social media, e – marketing and technology in sponsorship. The text uniquely considers topics of sponsorship from perspective of both the sponsor and the sponsee (the event) to provide a holistic view of the sponsorship process.

Case Studies are integrated throughout to show how both small and large scale events have successfully gained and used sponsorship as well as potential pitfalls to avoid. Learning outcomes, discussion questions and further reading suggestions are included to aid navigation throughout the book, spur critical thinking and further students’ knowledge.

This is essential reading for all students studying Events Management.

More books from Taylor and Francis

Cover of the book Shipboard Operations by Ian McDonnell, Malcolm Moir
Cover of the book Structural Crashworthiness and Failure: Proceedings of the Third International Symposium on Structural Crashworthiness held at the University of Liverpool, England, 14-16 April 1993 by Ian McDonnell, Malcolm Moir
Cover of the book The Works of Charles Darwin: v. 4: Zoology of the Voyage of HMS Beagle, Under the Command of Captain Fitzroy, During the Years 1832-1836 (1838-1843) by Ian McDonnell, Malcolm Moir
Cover of the book Child Psychotherapist and Problems of Young People by Ian McDonnell, Malcolm Moir
Cover of the book Sustainable Intensification of Agriculture by Ian McDonnell, Malcolm Moir
Cover of the book Helping Skills for Working with College Students by Ian McDonnell, Malcolm Moir
Cover of the book The Rural and Peripheral in Regional Development by Ian McDonnell, Malcolm Moir
Cover of the book Women and Politics in Ancient Rome by Ian McDonnell, Malcolm Moir
Cover of the book Storymaking in Elementary and Middle School Classrooms by Ian McDonnell, Malcolm Moir
Cover of the book The Routledge Guide to William Shakespeare by Ian McDonnell, Malcolm Moir
Cover of the book Philosophy for Everyone by Ian McDonnell, Malcolm Moir
Cover of the book Gender Issues, Sex Offenses, and Criminal Justice by Ian McDonnell, Malcolm Moir
Cover of the book Super Soldiers by Ian McDonnell, Malcolm Moir
Cover of the book Irish Identities in Victorian Britain by Ian McDonnell, Malcolm Moir
Cover of the book The Behavioral Significance of Color by Ian McDonnell, Malcolm Moir
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy