Events Feasibility and Development
Business & Finance, Industries & Professions, Hospitality, Tourism & Travel
| Author: | William O'Toole | ISBN: | 9781136404658 |
| Publisher: | Taylor and Francis | Publication: | December 30, 2010 |
| Imprint: | Routledge | Language: | English |
| Author: | William O'Toole |
| ISBN: | 9781136404658 |
| Publisher: | Taylor and Francis |
| Publication: | December 30, 2010 |
| Imprint: | Routledge |
| Language: | English |
Events Feasibility and Development: From Strategy to Operations answers two fundamental questions faced by all events planners and organizers: how do I justify this event to the client? and why are we spending money on this event?.
With a user-friendly learning structure containing bullet points, questions and exercises and international case studies (Australian Taxation Office, Saudi Arabian events returns, Fuji-Xerox events), Events Feasibility and Development: From Strategy to Operations looks at issues such as:
- the process of creating a feasibility study
- events forecasting models and cost/benefit analysis
- types of events (exhibitions, sports, festivals) and their benefits and returns
- project management tools for measuring return on investment.
Companion website: www.eventsfd.com -- contains videos, colour photos and a list of related resources.
Events Feasibility and Development: From Strategy to Operations answers two fundamental questions faced by all events planners and organizers: how do I justify this event to the client? and why are we spending money on this event?.
With a user-friendly learning structure containing bullet points, questions and exercises and international case studies (Australian Taxation Office, Saudi Arabian events returns, Fuji-Xerox events), Events Feasibility and Development: From Strategy to Operations looks at issues such as:
- the process of creating a feasibility study
- events forecasting models and cost/benefit analysis
- types of events (exhibitions, sports, festivals) and their benefits and returns
- project management tools for measuring return on investment.
Companion website: www.eventsfd.com -- contains videos, colour photos and a list of related resources.
