Everyone's a Critic
Winning Customers in a Review-Driven World
Business & Finance, Marketing & Sales, Customer Service, Consumer Behaviour
| Author: | Bill Tancer | ISBN: | 9781101621486 |
| Publisher: | Penguin Publishing Group | Publication: | October 16, 2014 |
| Imprint: | Portfolio | Language: | English |
| Author: | Bill Tancer |
| ISBN: | 9781101621486 |
| Publisher: | Penguin Publishing Group |
| Publication: | October 16, 2014 |
| Imprint: | Portfolio |
| Language: | English |
More than 70% of customers consult online reviews and take them very seriously. A disgruntled customer on Yelp might have more clout than a guidebook, magazine, or newspaper. This review-driven marketplace terrifies many businesses. But some have learnt to navigate and profit from customer reviews. Bill Tancer takes readers on a fascinating journey inside that world, to find out why one Los Angeles barber advertised his one-star reviews and how one scrappy hotel became the highest rated in London. Tancer's fascinating stories and data-driven research reveal how sites like Yelp and TripAdvisor are changing the way we interact and show how business owners can leverage online reviews to find greater success.
More than 70% of customers consult online reviews and take them very seriously. A disgruntled customer on Yelp might have more clout than a guidebook, magazine, or newspaper. This review-driven marketplace terrifies many businesses. But some have learnt to navigate and profit from customer reviews. Bill Tancer takes readers on a fascinating journey inside that world, to find out why one Los Angeles barber advertised his one-star reviews and how one scrappy hotel became the highest rated in London. Tancer's fascinating stories and data-driven research reveal how sites like Yelp and TripAdvisor are changing the way we interact and show how business owners can leverage online reviews to find greater success.
