Excellent Public Relations and Effective Organizations

A Study of Communication Management in Three Countries

Business & Finance, Marketing & Sales, Public Relations, Nonfiction, Reference & Language, Language Arts, Communication
Cover of the book Excellent Public Relations and Effective Organizations by James E. Grunig, David M. Dozier, James E. Grunig, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: James E. Grunig, David M. Dozier, James E. Grunig ISBN: 9781135692872
Publisher: Taylor and Francis Publication: January 30, 2003
Imprint: Routledge Language: English
Author: James E. Grunig, David M. Dozier, James E. Grunig
ISBN: 9781135692872
Publisher: Taylor and Francis
Publication: January 30, 2003
Imprint: Routledge
Language: English

This book is the final product of the "excellence project"--a comprehensive research effort commissioned by the International Association of Business Communicators (IABC) Research Foundation. Going well beyond any of the previously published reports on the Excellence study, this book contains many new statistical analyses of the survey data and more details from the case studies. Discussing theory and data related to several ongoing discussions in the communication profession, this book answers the following questions:
*How can we show the value of public relations?
*What is the value of relationships?
*How do relationships affect reputation?
*What does it mean to practice communication strategically?
*How can we measure and evaluate the effects of public relations programs?
*Should communication programs be integrated?
*How does the new female majority in the profession affect communication Excellence?

This book, as well as the research it reports, is the product of symmetrical communication and collaboration. As such, it is intended for scholars, applied researchers, students, and informed professionals who understand the value of research in developing a profession, such as public relations. Knowledge of quantitative and qualitative research methods will make it easier to understand the book; however, the results are interpreted in a way that makes the analyses understandable even to those with little or no knowledge of statistics and research methods.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book is the final product of the "excellence project"--a comprehensive research effort commissioned by the International Association of Business Communicators (IABC) Research Foundation. Going well beyond any of the previously published reports on the Excellence study, this book contains many new statistical analyses of the survey data and more details from the case studies. Discussing theory and data related to several ongoing discussions in the communication profession, this book answers the following questions:
*How can we show the value of public relations?
*What is the value of relationships?
*How do relationships affect reputation?
*What does it mean to practice communication strategically?
*How can we measure and evaluate the effects of public relations programs?
*Should communication programs be integrated?
*How does the new female majority in the profession affect communication Excellence?

This book, as well as the research it reports, is the product of symmetrical communication and collaboration. As such, it is intended for scholars, applied researchers, students, and informed professionals who understand the value of research in developing a profession, such as public relations. Knowledge of quantitative and qualitative research methods will make it easier to understand the book; however, the results are interpreted in a way that makes the analyses understandable even to those with little or no knowledge of statistics and research methods.

More books from Taylor and Francis

Cover of the book The Quest for Conscience and the Birth of the Mind by James E. Grunig, David M. Dozier, James E. Grunig
Cover of the book Constructed Wetlands and Sustainable Development by James E. Grunig, David M. Dozier, James E. Grunig
Cover of the book Getting a PhD by James E. Grunig, David M. Dozier, James E. Grunig
Cover of the book Dying to Self and Detachment by James E. Grunig, David M. Dozier, James E. Grunig
Cover of the book The Origins of the US War on Terror by James E. Grunig, David M. Dozier, James E. Grunig
Cover of the book Exploring Contemporary Migration by James E. Grunig, David M. Dozier, James E. Grunig
Cover of the book Indian Psychology Perception by James E. Grunig, David M. Dozier, James E. Grunig
Cover of the book The Sports Management Toolkit by James E. Grunig, David M. Dozier, James E. Grunig
Cover of the book Transgression by James E. Grunig, David M. Dozier, James E. Grunig
Cover of the book In Dialogue with the Greeks by James E. Grunig, David M. Dozier, James E. Grunig
Cover of the book Timber Supply, Land Allocation, and Economic Efficiency by James E. Grunig, David M. Dozier, James E. Grunig
Cover of the book The Image of Christ in Modern Art by James E. Grunig, David M. Dozier, James E. Grunig
Cover of the book Risk Analysis and Human Behavior by James E. Grunig, David M. Dozier, James E. Grunig
Cover of the book Political and Religious Ideas in the Works of Arnold Schoenberg by James E. Grunig, David M. Dozier, James E. Grunig
Cover of the book Revolving Gridlock by James E. Grunig, David M. Dozier, James E. Grunig
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy