Extending the Business Network Approach

New Territories, New Technologies, New Terms

Business & Finance, Marketing & Sales, Research, Customer Service
Cover of the book Extending the Business Network Approach by , Palgrave Macmillan UK
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781137537652
Publisher: Palgrave Macmillan UK Publication: April 30, 2016
Imprint: Palgrave Macmillan Language: English
Author:
ISBN: 9781137537652
Publisher: Palgrave Macmillan UK
Publication: April 30, 2016
Imprint: Palgrave Macmillan
Language: English

Contributing pioneering new research, this innovative book proposes new ways and directions in which to extend the influential ‘business networks perspective’ approach to doing business. While previous research has focused upon relationships with customers and suppliers, the authors argue that there is a need to expand the outlook to include other stakeholders. Taking a stand in a broad management perspective, chapters relate contemporary issues within industrial and international marketing, product innovation, and information systems. Challenging existing views and proposing elaborate alternatives; this volume examines a range of examples that have inspired researchers to extend the business network. To provide further understanding, Extending the Business Network Approach relates current and new research to territories, technologies and terms to reveal novel insights, and to encourage further directions for research. 

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Contributing pioneering new research, this innovative book proposes new ways and directions in which to extend the influential ‘business networks perspective’ approach to doing business. While previous research has focused upon relationships with customers and suppliers, the authors argue that there is a need to expand the outlook to include other stakeholders. Taking a stand in a broad management perspective, chapters relate contemporary issues within industrial and international marketing, product innovation, and information systems. Challenging existing views and proposing elaborate alternatives; this volume examines a range of examples that have inspired researchers to extend the business network. To provide further understanding, Extending the Business Network Approach relates current and new research to territories, technologies and terms to reveal novel insights, and to encourage further directions for research. 

More books from Palgrave Macmillan UK

Cover of the book The Nineteenth-Century Press in the Digital Age by
Cover of the book The Literary and Linguistic Construction of Obsessive-Compulsive Disorder by
Cover of the book Return of the Hustle by
Cover of the book The History of British Women's Writing, 1945-1975 by
Cover of the book Romantic Hellenism and Women Writers by
Cover of the book Historical Theory and Methods through Popular Music, 1970–2000 by
Cover of the book Sea Narratives: Cultural Responses to the Sea, 1600–Present by
Cover of the book Early Modern Drama and the Bible by
Cover of the book Female Football Fans by
Cover of the book Idleness, Indolence and Leisure in English Literature by
Cover of the book Wordsworth and the Passions of Critical Poetics by
Cover of the book Film, History and Memory by
Cover of the book Crisis in the Global Mediasphere by
Cover of the book Performing Nashville by
Cover of the book Interrogating the Theory and Practice of Communication for Social Change by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy