Fair Trade in CSR Strategy of Global Retailers
Business & Finance, Economics, International Economics, Sustainable Development, Marketing & Sales
| Author: | ISBN: | 9781137389046 | |
| Publisher: | Palgrave Macmillan US | Publication: | February 18, 2015 |
| Imprint: | Palgrave Macmillan | Language: | English |
| Author: | |
| ISBN: | 9781137389046 |
| Publisher: | Palgrave Macmillan US |
| Publication: | February 18, 2015 |
| Imprint: | Palgrave Macmillan |
| Language: | English |
Fair Trade In CSR Strategy of Global Retailers shows how retailers can improve the success of their fair trade strategy. Using Polish market research, the authors analyze the aggressive and detrimental competition between retailers such as Ikea, and Tesco to emphasize the benefits of CSR strategy for stakeholders and society at large.
Fair Trade In CSR Strategy of Global Retailers shows how retailers can improve the success of their fair trade strategy. Using Polish market research, the authors analyze the aggressive and detrimental competition between retailers such as Ikea, and Tesco to emphasize the benefits of CSR strategy for stakeholders and society at large.
