Fashioning Japanese Subcultures

Nonfiction, Art & Architecture, General Art, Graphic Art & Design, Textile & Costume, General Design, Fashion
Cover of the book Fashioning Japanese Subcultures by Yuniya Kawamura, Bloomsbury Publishing
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Author: Yuniya Kawamura ISBN: 9780857852168
Publisher: Bloomsbury Publishing Publication: August 15, 2013
Imprint: Berg Publishers Language: English
Author: Yuniya Kawamura
ISBN: 9780857852168
Publisher: Bloomsbury Publishing
Publication: August 15, 2013
Imprint: Berg Publishers
Language: English

Western fashion has been widely appreciated and consumed in Tokyo for decades, but since the mid-1990s Japanese youth have been playing a crucial role in forming their own unique fashion communities and producing creative styles which have had a major impact on fashion globally.

Geographically and stylistically defined, subcultures such as Lolita in Harajuku, Gyaru and Gyaru-o in Shibuya, Age-jo in Shinjuku, and Mori Girl in Kouenji, reflect the affiliation and identities of their members, and have often blurred the boundary between professionals and amateurs for models, photographers, merchandisers and designers.

Based on insightful ethnographic fieldwork in Tokyo, Fashioning Japanese Subcultures is the first theoretical and analytical study on Japan's contemporary youth subcultures and their stylistic expressions. It is essential reading for students, scholars and anyone interested in fashion, sociology and subcultures.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Western fashion has been widely appreciated and consumed in Tokyo for decades, but since the mid-1990s Japanese youth have been playing a crucial role in forming their own unique fashion communities and producing creative styles which have had a major impact on fashion globally.

Geographically and stylistically defined, subcultures such as Lolita in Harajuku, Gyaru and Gyaru-o in Shibuya, Age-jo in Shinjuku, and Mori Girl in Kouenji, reflect the affiliation and identities of their members, and have often blurred the boundary between professionals and amateurs for models, photographers, merchandisers and designers.

Based on insightful ethnographic fieldwork in Tokyo, Fashioning Japanese Subcultures is the first theoretical and analytical study on Japan's contemporary youth subcultures and their stylistic expressions. It is essential reading for students, scholars and anyone interested in fashion, sociology and subcultures.

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