Feeling Canadian

Television, Nationalism, and Affect

Nonfiction, Entertainment, Performing Arts, Television, History & Criticism, Social & Cultural Studies, Political Science
Cover of the book Feeling Canadian by Marusya Bociurkiw, Wilfrid Laurier University Press
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Author: Marusya Bociurkiw ISBN: 9781554583546
Publisher: Wilfrid Laurier University Press Publication: April 12, 2011
Imprint: Wilfrid Laurier University Press Language: English
Author: Marusya Bociurkiw
ISBN: 9781554583546
Publisher: Wilfrid Laurier University Press
Publication: April 12, 2011
Imprint: Wilfrid Laurier University Press
Language: English

“My name is Joe, and I AM Canadian!” How did a beer ad featuring an unassuming guy in a plaid shirt become a national anthem? This book about Canadian TV examines how affect and consumption work together, producing national practices framed by the television screen. Drawing on the new field of affect theory, Feeling Canadian: Television, Nationalism, and Affect tracks the ways that ideas about the Canadian nation flow from screen to audience and then from body to body.

From the most recent Quebec referendum to 9/11 and current news coverage of the so-called “terrorist threat,” media theorist Marusya Bociurkiw argues that a significant intensifying of nationalist content on Canadian television became apparent after 1995. Close readings of TV shows and news items such as Canada: A People’s History, North of 60, and coverage of the funeral of Pierre Trudeau reveal how television works to resolve the imagined community of nation, as well as the idea of a national self and national others, via affect. Affect theory, with its notions of changeability, fluidity, and contagion, is, the author argues, well suited to the study of television and its audience.

Useful for scholars and students of media studies, communications theory, and national television and for anyone interested in Canadian popular culture, this highly readable book fills the need for critical scholarly analysis of Canadian television’s nationalist practices.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

“My name is Joe, and I AM Canadian!” How did a beer ad featuring an unassuming guy in a plaid shirt become a national anthem? This book about Canadian TV examines how affect and consumption work together, producing national practices framed by the television screen. Drawing on the new field of affect theory, Feeling Canadian: Television, Nationalism, and Affect tracks the ways that ideas about the Canadian nation flow from screen to audience and then from body to body.

From the most recent Quebec referendum to 9/11 and current news coverage of the so-called “terrorist threat,” media theorist Marusya Bociurkiw argues that a significant intensifying of nationalist content on Canadian television became apparent after 1995. Close readings of TV shows and news items such as Canada: A People’s History, North of 60, and coverage of the funeral of Pierre Trudeau reveal how television works to resolve the imagined community of nation, as well as the idea of a national self and national others, via affect. Affect theory, with its notions of changeability, fluidity, and contagion, is, the author argues, well suited to the study of television and its audience.

Useful for scholars and students of media studies, communications theory, and national television and for anyone interested in Canadian popular culture, this highly readable book fills the need for critical scholarly analysis of Canadian television’s nationalist practices.

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