Find Your Next: Using the Business Genome Approach to Find Your Company’s Next Competitive Edge

Business & Finance, Human Resources & Personnel Management, Training, Management & Leadership, Management
Cover of the book Find Your Next: Using the Business Genome Approach to Find Your Company’s Next Competitive Edge by Andrea Kates, McGraw-Hill Education
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Author: Andrea Kates ISBN: 9780071778541
Publisher: McGraw-Hill Education Publication: November 4, 2011
Imprint: McGraw-Hill Education Language: English
Author: Andrea Kates
ISBN: 9780071778541
Publisher: McGraw-Hill Education
Publication: November 4, 2011
Imprint: McGraw-Hill Education
Language: English

Combat flat sales, capture new markets, and drive innovation using the Business Genome approach

The Business Genome is a proprietary database that tracks company data, maps it across data of all industries, detects patterns, and determines precisely how that company should plan for the future.

In Find Your Next, Business Genome creator Andrea Kates explains how to ensure growth and prosperity in years to come. She provides the tools you need to create you business “genome,” or DNA—your company’s unique position in today’s market based on strengths, challenges, industry trends, and other factors—match it to that of a successful company in another industry, then model your own decisions on those of the matching company.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Combat flat sales, capture new markets, and drive innovation using the Business Genome approach

The Business Genome is a proprietary database that tracks company data, maps it across data of all industries, detects patterns, and determines precisely how that company should plan for the future.

In Find Your Next, Business Genome creator Andrea Kates explains how to ensure growth and prosperity in years to come. She provides the tools you need to create you business “genome,” or DNA—your company’s unique position in today’s market based on strengths, challenges, industry trends, and other factors—match it to that of a successful company in another industry, then model your own decisions on those of the matching company.

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