FMCG
The Power of Fast-Moving Consumer Goods
Business & Finance, Marketing & Sales, International, Research
| Author: | John Bradley, Greg Thain | ISBN: | 9781622876471 |
| Publisher: | First Edition Design Publishing | Publication: | July 15, 2014 |
| Imprint: | First Edition Design Publishing | Language: | English |
| Author: | John Bradley, Greg Thain |
| ISBN: | 9781622876471 |
| Publisher: | First Edition Design Publishing |
| Publication: | July 15, 2014 |
| Imprint: | First Edition Design Publishing |
| Language: | English |
This book is a history of the some of the world's most famous brands, from humble beginnings to current exalted status, from smudged, kitchen-table pamphlets to $ multi-million ad campaigns, from backyard experiments to global research. It examines the most recent developments in these glittering trajectories and reveals the very DNA of the brands themselves. Is it mastery of absorbency, the virtuoso integration of acquisitions, developing incomparable consumer trust, the ability to think in decades? All is revealed. If you work in Retail, FMCG, Marketing or Consumer Goods, this is a must–read book.
This book is a history of the some of the world's most famous brands, from humble beginnings to current exalted status, from smudged, kitchen-table pamphlets to $ multi-million ad campaigns, from backyard experiments to global research. It examines the most recent developments in these glittering trajectories and reveals the very DNA of the brands themselves. Is it mastery of absorbency, the virtuoso integration of acquisitions, developing incomparable consumer trust, the ability to think in decades? All is revealed. If you work in Retail, FMCG, Marketing or Consumer Goods, this is a must–read book.
