Focus Group Methodology

Principle and Practice

Nonfiction, Reference & Language, Reference, Research, Social & Cultural Studies, Social Science
Cover of the book Focus Group Methodology by Pranee Liamputtong, SAGE Publications
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Author: Pranee Liamputtong ISBN: 9781446242803
Publisher: SAGE Publications Publication: March 11, 2011
Imprint: SAGE Publications Ltd Language: English
Author: Pranee Liamputtong
ISBN: 9781446242803
Publisher: SAGE Publications
Publication: March 11, 2011
Imprint: SAGE Publications Ltd
Language: English

Focus Group Methodology is an introductory text which leads readers through the entire process of designing a focus group study, from conducting interviews to analysing data and presenting the findings. It also includes discussions on cross-cultural and virtual focus group.

Liamputtong presents clear, practical advice in simple terms which will be appropriate for undergraduate and postgraduate students who are undertaking research, making this an ideal starter text for anyone new to focus group research.

Like her previous book, Researching the Vulnerable, Liamputtong's latest work pays close attention to research ethics and will also be of great interest to researchers who are working with different social groups - such as women, men, older people, children and ethnic groups - and anybody who is engaging in cross-cultural research.

Illustrated with case studies and examples throughout, this is a perfect introduction to focus group methods for students and new researchers alike.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Focus Group Methodology is an introductory text which leads readers through the entire process of designing a focus group study, from conducting interviews to analysing data and presenting the findings. It also includes discussions on cross-cultural and virtual focus group.

Liamputtong presents clear, practical advice in simple terms which will be appropriate for undergraduate and postgraduate students who are undertaking research, making this an ideal starter text for anyone new to focus group research.

Like her previous book, Researching the Vulnerable, Liamputtong's latest work pays close attention to research ethics and will also be of great interest to researchers who are working with different social groups - such as women, men, older people, children and ethnic groups - and anybody who is engaging in cross-cultural research.

Illustrated with case studies and examples throughout, this is a perfect introduction to focus group methods for students and new researchers alike.

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