Focus Group Practice

Nonfiction, Reference & Language, Reference, Research, Social & Cultural Studies, Social Science
Cover of the book Focus Group Practice by Professor Claudia Puchta, Jonathan Potter, SAGE Publications
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Professor Claudia Puchta, Jonathan Potter ISBN: 9781446234907
Publisher: SAGE Publications Publication: January 15, 2004
Imprint: SAGE Publications Ltd Language: English
Author: Professor Claudia Puchta, Jonathan Potter
ISBN: 9781446234907
Publisher: SAGE Publications
Publication: January 15, 2004
Imprint: SAGE Publications Ltd
Language: English

Focus Group Practice is unique in providing a picture of focus group moderation and interaction that is based on the study of what actually happens in high-class market research focus groups and in using recent theories of interaction, for example discourse and conversation analyses, to throw light on the practice of moderation. It is written in clear, engaging and non-technical manner and richly illustrated by examples from focus groups in a wide range of different contexts. New moderators will find the basic elements of focus groups described and explained, and experienced moderators will find new ways of understanding what they do which will help them to develop their skills.

Focus Groups moderation is understood in terms of the cutting edge theories of interaction. It concentrates on the basic and subtle processes through which moderators elicit opinions, manage disagreements, and generate a range of views. How are participants encouraged to be animated and involved, and how are the arguments and anecdotes discouraged? How are responses guided to in the required direction? This book addresses these pertinent questions.

Above all, how does a moderator keep participants focused?

This unique book will be essential reading for all involved in focus group practice. It is accessible to broad readership, including undergraduate students.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Focus Group Practice is unique in providing a picture of focus group moderation and interaction that is based on the study of what actually happens in high-class market research focus groups and in using recent theories of interaction, for example discourse and conversation analyses, to throw light on the practice of moderation. It is written in clear, engaging and non-technical manner and richly illustrated by examples from focus groups in a wide range of different contexts. New moderators will find the basic elements of focus groups described and explained, and experienced moderators will find new ways of understanding what they do which will help them to develop their skills.

Focus Groups moderation is understood in terms of the cutting edge theories of interaction. It concentrates on the basic and subtle processes through which moderators elicit opinions, manage disagreements, and generate a range of views. How are participants encouraged to be animated and involved, and how are the arguments and anecdotes discouraged? How are responses guided to in the required direction? This book addresses these pertinent questions.

Above all, how does a moderator keep participants focused?

This unique book will be essential reading for all involved in focus group practice. It is accessible to broad readership, including undergraduate students.

More books from SAGE Publications

Cover of the book Walk the Talk by Professor Claudia Puchta, Jonathan Potter
Cover of the book Leading Connected Classrooms by Professor Claudia Puchta, Jonathan Potter
Cover of the book Product Planning Essentials by Professor Claudia Puchta, Jonathan Potter
Cover of the book Introducing the Creative Industries by Professor Claudia Puchta, Jonathan Potter
Cover of the book Psychosynthesis Counselling in Action by Professor Claudia Puchta, Jonathan Potter
Cover of the book Loss and Social Work by Professor Claudia Puchta, Jonathan Potter
Cover of the book Political Science Research Methods by Professor Claudia Puchta, Jonathan Potter
Cover of the book Extending the Challenge in Mathematics by Professor Claudia Puchta, Jonathan Potter
Cover of the book Finding Funding by Professor Claudia Puchta, Jonathan Potter
Cover of the book 21st Century Criminology: A Reference Handbook by Professor Claudia Puchta, Jonathan Potter
Cover of the book 9 Brand Shaastras by Professor Claudia Puchta, Jonathan Potter
Cover of the book A Very Short, Fairly Interesting and Reasonably Cheap Book About Employment Relations by Professor Claudia Puchta, Jonathan Potter
Cover of the book Handbook of Research Design and Social Measurement by Professor Claudia Puchta, Jonathan Potter
Cover of the book Gender Images in Public Administration by Professor Claudia Puchta, Jonathan Potter
Cover of the book What to Do With the Kid Who... by Professor Claudia Puchta, Jonathan Potter
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy