Focus Group Research

Nonfiction, Health & Well Being, Psychology, Research, Social & Cultural Studies, Social Science
Cover of the book Focus Group Research by Martha Ann Carey, Jo-Ellen Asbury, Taylor and Francis
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Author: Martha Ann Carey, Jo-Ellen Asbury ISBN: 9781315428352
Publisher: Taylor and Francis Publication: June 16, 2016
Imprint: Routledge Language: English
Author: Martha Ann Carey, Jo-Ellen Asbury
ISBN: 9781315428352
Publisher: Taylor and Francis
Publication: June 16, 2016
Imprint: Routledge
Language: English

This volume provides a thorough introduction to creating and conducting focus group research projects. Carey and Asbury provide background on the history of focus groups then document the best practices in conducting a study using them. They also provide valuable advice on how to conduct a fair and accurate analysis of minorities and other vulnerable groups within the population at large. This book is an excellent introduction for any researcher looking to utilize focus groups in their next project.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This volume provides a thorough introduction to creating and conducting focus group research projects. Carey and Asbury provide background on the history of focus groups then document the best practices in conducting a study using them. They also provide valuable advice on how to conduct a fair and accurate analysis of minorities and other vulnerable groups within the population at large. This book is an excellent introduction for any researcher looking to utilize focus groups in their next project.

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