Focus Groups in Social Research

Nonfiction, Reference & Language, Reference, Research, Social & Cultural Studies, Social Science
Cover of the book Focus Groups in Social Research by Professor Michael Bloor, Ms Jane Frankland, Dr Michelle Thomas, Dr Kate Stewart, SAGE Publications
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Author: Professor Michael Bloor, Ms Jane Frankland, Dr Michelle Thomas, Dr Kate Stewart ISBN: 9781446223666
Publisher: SAGE Publications Publication: November 8, 2000
Imprint: SAGE Publications Ltd Language: English
Author: Professor Michael Bloor, Ms Jane Frankland, Dr Michelle Thomas, Dr Kate Stewart
ISBN: 9781446223666
Publisher: SAGE Publications
Publication: November 8, 2000
Imprint: SAGE Publications Ltd
Language: English

There is an increasing divergence of focus group practice between social researchers and commercial market researchers. This book addresses the key issues and practical requirements of the social researcher, namely: the kinds of social research issues for which focus groups are most and least suitable; optimum group size and composition; and the designing of focusing exercises, facilitation and appropriate analysis.

The authors use examples, drawn from their own focus groups research experience, and provide exercises for further study. They address the three main components of composition, conduct and analysis in focus group research and also acknowledge the increasing impact the Internet has had on social research by covering the role and conduct of `virtual focus groups'.

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There is an increasing divergence of focus group practice between social researchers and commercial market researchers. This book addresses the key issues and practical requirements of the social researcher, namely: the kinds of social research issues for which focus groups are most and least suitable; optimum group size and composition; and the designing of focusing exercises, facilitation and appropriate analysis.

The authors use examples, drawn from their own focus groups research experience, and provide exercises for further study. They address the three main components of composition, conduct and analysis in focus group research and also acknowledge the increasing impact the Internet has had on social research by covering the role and conduct of `virtual focus groups'.

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