Foreign Direct Investment Inflows Into the South East European Media Market

Towards a Hybrid Business Model

Business & Finance, Industries & Professions, Industries, Entrepreneurship & Small Business, Entrepreneurship
Cover of the book Foreign Direct Investment Inflows Into the South East European Media Market by Zvezdan Vukanović, Springer International Publishing
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Author: Zvezdan Vukanović ISBN: 9783319305127
Publisher: Springer International Publishing Publication: July 25, 2016
Imprint: Springer Language: English
Author: Zvezdan Vukanović
ISBN: 9783319305127
Publisher: Springer International Publishing
Publication: July 25, 2016
Imprint: Springer
Language: English

This book offers a strategic analysis of current and future perspectives of Foreign Direct Investment (FDI) inflows into the South East European media market. The author develops a hybrid FDI business model strategy to guide media companies wishing to more effectively position and leverage their media infrastructure within the increasingly globalized and expanding media market. By conducting sixteen comparative and exploratory case studies of the South East European media market, the author explores how specific microeconomic factors influence spillover effects, absorption capacities and investment incentives between local and foreign firms through FDI inflows. The book is directed towards researchers and students, as well as practitioners/professionals involved with media organizations.

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This book offers a strategic analysis of current and future perspectives of Foreign Direct Investment (FDI) inflows into the South East European media market. The author develops a hybrid FDI business model strategy to guide media companies wishing to more effectively position and leverage their media infrastructure within the increasingly globalized and expanding media market. By conducting sixteen comparative and exploratory case studies of the South East European media market, the author explores how specific microeconomic factors influence spillover effects, absorption capacities and investment incentives between local and foreign firms through FDI inflows. The book is directed towards researchers and students, as well as practitioners/professionals involved with media organizations.

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