Fostering Innovative Cultures in Sport

Leadership, Innovation and Change

Business & Finance, Management & Leadership, Production & Operations Management, Planning & Forecasting
Cover of the book Fostering Innovative Cultures in Sport by James Skinner, Aaron C. T. Smith, Steve Swanson, Springer International Publishing
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Author: James Skinner, Aaron C. T. Smith, Steve Swanson ISBN: 9783319786223
Publisher: Springer International Publishing Publication: June 8, 2018
Imprint: Palgrave Macmillan Language: English
Author: James Skinner, Aaron C. T. Smith, Steve Swanson
ISBN: 9783319786223
Publisher: Springer International Publishing
Publication: June 8, 2018
Imprint: Palgrave Macmillan
Language: English

Analysing the trends that are emerging in sport enterprises such as advancements in technology and social media, the authors of this illuminating book tackle the issue of how to create new opportunities in such a changing industry. Providing valuable reading for sports business scholars, this book draws on examples from inventive companies as well as inspirational sports leaders and illustrates the various drivers behind innovation. Addressing the need for a culture of innovation within sports enterprises, the authors reveal sustainable ways for companies to stay ahead of the game in an increasingly competitive global sport market.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Analysing the trends that are emerging in sport enterprises such as advancements in technology and social media, the authors of this illuminating book tackle the issue of how to create new opportunities in such a changing industry. Providing valuable reading for sports business scholars, this book draws on examples from inventive companies as well as inspirational sports leaders and illustrates the various drivers behind innovation. Addressing the need for a culture of innovation within sports enterprises, the authors reveal sustainable ways for companies to stay ahead of the game in an increasingly competitive global sport market.

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